Marketing

Research output

Research output per year 1987 2001 2003 2004 2006 2007 2008 2009 2010 2011 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2029

• 814 Article
• 166 Paper
• 104 Chapter
• 76 Conference contribution
• 206 More
  • 43 Book
  • 29 Chapter (peer-reviewed)
  • 28 Editorial
  • 26 Abstract
  • 13 Other contribution
  • 10 Book/Film/Article review
  • 10 Working paper
  • 9 Commissioned report
  • 7 Other report
  • 6 Comment/debate
  • 6 Review article
  • 5 Other
  • 3 Other chapter contribution
  • 3 Web publication/site
  • 2 Foreword/postscript
  • 2 Conference article
  • 1 Entry for encyclopedia/dictionary
  • 1 Literature review
  • 1 Digital or Visual Products
  • 1 Doctoral Thesis

Research output per year

Research output per year

Search results

• 2024

  Acts of (Self-) Care: A Collection of I-Poems

  Moraes, C., 11 Jul 2024, (Accepted/In press) Consumer Culture Theory Conference Proceedings. San Diego, CA, p. 1-4 4 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  • Self-care 100%
  • Homecoming 84%
  • Poem 44%

• Branded Entertainment: A Return to the Hidden Persuaders?

  Stolley, K., Kerrigan, F. & Moraes, C., 11 Jul 2024, (Accepted/In press) Consumer Culture Theory Conference Proceedings. San Diego, CA, p. 1 1 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  • Entertainment 100%
  • Entertainment Industry 68%
  • Product Placement 67%
  • Denial 62%
  • Discourse Analysis 56%

• The Pervasive Instability of Online Sustainable Shopping

  Spotswood, F., Moraes, C., Kindberg, T. & Priest, C., 18 Apr 2024, (Accepted/In press) 12th EIASM Interpretive Consumer Research Workshop.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  • Shopping 100%
  • Fashion Marketing 34%
  • Sustainability 31%
  • Sustainable Consumption 29%
  • Fast Fashion 25%

• Understanding the Constraints to Transforming Online Fashion Shopping into a More Sustainable Practice

  Spotswood, F., Moraes, C., Kindberg, T. & Priest, C., 11 Jul 2024, (Accepted/In press) Consumer Culture Theory Conference Proceedings. San Diego, CA, p. 1-4 4 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  File

  • Shopping 100%
  • Qualitative Research 34%
  • Sustainability 29%
  19 Downloads (Pure)
• 2023

  Anti-consumption, subjective wellbeing and time orientation

  de Frutos, N. G., Magrizos, S., Moraes, C. & Istanbulluoglu, D., 1 Jul 2023, 2023 European Association of Consumer Research.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  • consumption theory 100%
  • time 58%

• Do Anti-Consumption Practices Lead to Well-being? The Mediating Role of Time Orientation

  de Frutos, N. G., Magrizos, S., Moraes, C. & Istanbulluoglu, D., Oct 2023, 16th Annual Conference of the EuroMed Academy of Business (EMAB): Business Transformation in Uncertain Global Environments. Vrontis, D., Weber, Y. & Tsoukatos, E. (eds.). EuroMed Press, p. 898-904 (EuroMed Academy of Business Conference Book of Proceedings).

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  • well-being 100%
  • time 52%
  • self-responsibility 15%
  • consumption behavior 12%
  • personality development 12%

• Examining the Interconnections Among Anti-Consumption, Subjective Wellbeing and Time Orientation: An Extended Abstract

  de Frutos, N. G., Magrizos, S., Istanbulluoglu, D. & Moraes, C., 19 May 2023, 2023 Academy of Marketing Science 48th Annual Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  • interconnection 100%
  • time 33%
  • consumption behavior 10%
  • personality development 9%
  • non-profit-organization 9%

• Examining the Micro-Level Socio-Temporal Rhythms of Anti-consumption

  Moraes, C., Istanbulluoglu, D., de Frutos, N. G. & Magrizos, S., 1 Jul 2023, 2023 European Association of Consumer Research.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  • micro level 100%
  • reflexivity 31%
  • qualitative interview 31%
  • methodology 16%
  • literature 13%

• Not looking at Front-of -pack labels: A hard habit to break

  Leek, S. & Szmigin, I., 6 Jul 2023, Academy of Marketing Conference 2023: From Revolution to Revolutions . Kerrigan, F. (ed.). University of Birmingham, p. 242-243 2 p. 275 - O

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  • Habit 100%
  • Factors 40%

• Rethinking Customer Engagement through Social Customer Relationship Management

  Dewnarain, S., Mavondo, F., Ramkissoon, H. & Shalaan, A., 4 Apr 2023, 27th International Conference on Corporate and Marketing Communications. Tourky, M. & Theoharakis, V. (eds.). UK: Cranfield University, p. 87-90 4 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  Open Access

• Technology – a revolutionary force in student eating?

  Leek, S. & Surman, E., 6 Jul 2023, Academy of Marketing Conference 2023: From Revolution to Revolutions . Kerrigan, F. (ed.). University of Birmingham, p. 199-200 2 p. 226- W

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  • eating behavior 100%
  • university 48%
  • food consumption 42%
  • student 25%
  • food 23%

• The Dark Side of Technology: Financial Literacy and Consumer Well-being in the Fintech Era

  Nazifi, A., 23 Jun 2023, Re-imagining service to enhance human life and society: QUIS18 Proceedings, VinUniversity, Hanoi June 20-23, 2023. Hu, K. & Park, J. S. (eds.). VinUniversity, p. 190-192 3 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Transitioning from Home to University: Navigating Liminality Through Student Food Practices

  Leek, S. & Surman, E., 30 Jun 2023, Proceedings of the 48th Macromarketing Conference: With a Little Help from Our Friends: The Value of Connection and Macromarketing Research in Addressing Critical Global Issues. Dumitrescu, C. & Shaw, R. (eds.). The Macromarketing Society, p. 74-76 3 p. (Proceedings of the annual Macromarketing Conference).

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  Open Access

  File

  • Liminality 100%
  • Food 61%
  • Shopping 31%
  21 Downloads (Pure)

• UK Poverty: The Segregating & Transitioning Spaces of Food Aid Organisations

  McEachern, M. G., Moraes, C., Scullion, L. & Gibbons, A., 6 Jul 2023, Academy of Marketing Conference 2023: From Revolution to Revolutions . Kerrigan, F. (ed.). University of Birmingham, p. 166-167 2 p. 187 – O

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  • poverty 100%
  • food 98%
  • organization research 50%
  • segregation 32%
  • typology 30%
• 2021

  Luxury Branding in B2B

  Leek, S., Pedeliento, G. & Christodoulides, G., 16 Nov 2021, (Unpublished) AUS-Chalhoub Symposium on Luxury Marketing & Branding.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  File
  80 Downloads (Pure)
• 2020

  Consumer Ethical Judgement of Threat Appeals: An Abstract

  Moraes, C., Kerrigan, F. & McCann, R., 18 Sept 2020, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 389-390 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  • Ethical Judgment 100%
  • Threat 55%
  • Consent 42%
  • Communication Campaign 24%
  • Marketing Communications 23%

• Place, poverty and the role of cross-sector partnerships in administering emergency food provision

  McEachern, M. G., Moraes, C., Scullion, L. & Gibbons, A., 24 Jun 2020, 7th biennial International Symposium on Cross-Sector Social Interactions (CSSI 2020 ONLINE).

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Surviving the permanence of precarity, when security is no longer a right

  Gibbons, A., Scullion, L., McEachern, M. G. & Moraes, C., 23 Jun 2020, 2nd Evidence and Network on UK Household Food Insecurity (ENUF ONLINE). 1 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  • food 100%
  • bank 49%
  • deprivation 35%
  • Social security reforms 27%
  • austerity policy 25%

• The Exquisite Exotic: Revalorization of Culinary Ingredients and Traditional Food Practices in the Global Marketplace

  Cardoso, F., Cruz, A. & Rojas Gaviria, P. X., 2020, NA-Advances in Consumer Research. Association For Consumer Research

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  • food 100%
  • marketing 58%

• The Meaning and Transformation of Taste Vocabulary

  Venkatraman, R., Hartman, A., Coslor, E. & Ojansivu, I., 2020, NA - Advances in Consumer Research. Vol. 48.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• ‘The Foreigner Within Us’: Catharsis Amid Horror and Confusion in Menopause

  Rojas Gaviria, P. X., Del Bucchia, C. & Quental, C., 2020, NA - Advances in Consumer Research. Argo, J., Lowrey, T. M. & Schau, H. J. (eds.). Duluth: Association For Consumer Research, Vol. 48. p. 1106-1111

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  • menopause 100%
  • discourse 27%
  • empowerment 20%
  • leader 16%
• 2019

  An Insight into Community-Based Food Aid and its Vulnerable Users

  McEachern, M. G., Moraes, C., Gibbons, A. & Scullion, L., 20 Jun 2019, The Future of Food Surplus, Food Waste, and New Models of Social Eating. 1 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• A practice-based exploration of individual philanthropy in contemporary arts and crafts: an abstract

  Moraes, C., 2 Apr 2019, Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Rossi, P. & Key, N. (eds.). Springer, p. 431-432 2 p. ( Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  • contemporary art 100%
  • philanthropy 91%
  • art 53%
  • donation 26%
  • funding 16%

• Food Poverty and Liminal Spaces of Community-Based Food Aid Provision

  Moraes, C., McEachern, M. G., Gibbons, A. & Scullion, L., 24 Oct 2019, 8th International Conference on Social Responsibility, Ethics and Sustainable Business. 1 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  • poverty 100%
  • food 98%
  • vulnerability 21%
  • bank 16%
  • sustainable development 15%

• Liminal Spaces of Community-Based Food Aid Provision

  Moraes, C., McEachern, M. G., Gibbons, A. & Scullion, L., 12 Sept 2019, (Unpublished) First BBS Academic Symposium on Responsible Business. 1 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Lunch Meal Deals: A Good Deal for the Pocket but not the Waistline.

  Leek, S. & Afoakwah, D., 1 Sept 2019, Responsible Business Symposium, University of Birmingham, .

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Special Interest Session Proposal: Ethical Issues in Marketing Communications

  Moraes, C., Stolley, K., Magrizos, S., Kerrigan, F. & McCann, R., 24 Oct 2019, 8th International Conference on Social Responsibility, Ethics and Sustainable Business. 9 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  File
  3 Downloads (Pure)

• Vulnerable Consumers and Ethical Liminal Spaces of Community-Based Food Aid Provision

  McEachern, M. G., Moraes, C., Gibbons, A. & Scullion, L., 7 Apr 2019, (Unpublished) 7th International Symposium on Marketing Ethics and Corporate Social Responsibility. 1 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Vulnerable Consumers and Liminal Spaces of Food Aid Provision

  McEachern, M. G., Moraes, C., Gibbons, A. & Scullion, L., 8 Jul 2019, How to Make a Just Food Future: Alternative Foodways for a Changing World Conference. 1 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
• 2018

  Alternative Food Enterprises and the Creation of Ethical Capital

  McEachern, M. G. & Moraes, C., 22 Apr 2018, (Unpublished) 6th International Symposium on Marketing Ethics and Corporate Social Responsibility. p. 1 1 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Consumers’ Literacy of Front of Pack Labels: Opportunities for Improving Food Well-Being.

  Leek, S. & Szmigin, I., 1 Jul 2018, 43rd Annual Macro Marketing Conference, .

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Evaluating the Impact of Emergency Food Provision and Support

  Gibbons, A., McEachern, M. G., Moraes, C. & Scullion, L., 6 Nov 2018, Charitable Food Provision As An Emergency Response Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Individual non-profit giving as practice: Implications for the UK arts sector

  Moraes, C. & Daskalopoulou, A., Sept 2018, (Unpublished) Academy of Marketing.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Network Contacts, Facilitators and Inhibitors of International Opportunity Development: The Case of Japanese SMEs

  Leek, S., Hsieh, L. & Kumakura, T., 1 Jun 2018, Academy of International Business (AIB) .

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Optimising Behavioural Engagement on Twitter: Determining the Applicability of the Revised Task Media Fit and Identifying the Linguistic Characteristics of Tweets

  Leek, S., Canning, L., Sutton-Brady, C., Zolkiewski, J. & Houghton, D., 2 Dec 2018, 34th IMP Conference. www.impgroup.org

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Photographic Disclosure in Facebook and Relational Closeness with Others

  Houghton, D., Joinson, A., Caldwell, N., Marder, B. & Collins, E., 3 Jan 2018, (E-pub ahead of print) Proceedings of the 51st Hawaii International Conference on System Sciences (HICSS) 2018.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  Open Access

  File

  • facebook 100%
  • social media 33%
  • intimacy 21%
  • communication 11%
  216 Downloads (Pure)

• The Network Effects of a Major Product Recall: The Case of Takata

  Leek, S. & Sutton-Brady, C., 1 Sept 2018, 34th Industrial Marketing and Purchasing Conference,.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• The Use of Social Customer Relationship Management for Optimising Business Performance in the Hotel Industryin Mauritius

  Dewnarain, S., 30 Jan 2018, The Use of Social Customer Relationship Management for Optimising Business Performance in the Hotel Industryin Mauritius . p. 33-40

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  • Business Performance 100%
  • Mauritius 79%
  • Customer Relationship Management 58%
  • Social Media 49%
  • Hotels 48%
• 2017

  European consumers and their persistent resilience in the face of austerity

  O'Loughlin, D., McEachern, M. G., Szmigin, I., Karantinou, K., Barbosa, B., Fernandez-Moya, M. E. & Lamprinakos, G., 2017, Advances in Consumer Research. Gneezy, A., Griskevicius, V. & Williams, P. (eds.). Association For Consumer Research, p. 785-786 2 p. (Advances in Consumer Research; vol. 45).

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  Open Access

  • resilience 100%
  • persistence 51%
  • self-efficacy 46%
  • creativity 45%
  • interview 24%
• 2016

  A scale for measuring consumers’ ethical perceptions of social media research

  Michaelidou, N., Moraes, C. & Micevski, M., 1 Jan 2016, Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. Developments in Marketing Science : Proceedings of the Academy of Marketing Science. Obal, M., Krey, N. & Bushardt, C. (eds.). 1 ed. Springer, p. 97-100 4 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  • communication research 100%
  • social media 71%
  • marketing 36%
  • ethical concerns 26%
  • knowledge gap 25%

• Consumer ethical judgement and controversial advertising avoidance on social media

  Moraes, C., Ferreira, C., Michaelidou, N. & McGrath, M., 28 Jun 2016, Rediscovering the Essentiality of Marketing : Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Petruzzellis, L. & Winer, R. (eds.). Springer, p. 189-193 5 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science ).

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  Open Access

  File

  • Ethical Judgment 100%
  • Avoidance 75%
  • Social Media 61%
  • Online Advertising 22%
  • Ethical Issues 20%
  247 Downloads (Pure)

• Discourse analysis of blogs: Analyzing language to maximize the value of consumption-oriented blogs as data source

  Bosangit, C., McCabe, S. & Hibbert, S., 2016, Social Media: The Good, the Bad, and the Ugly - 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Proceedings. Dwivedi, Y. K., Clement, M., Slade, E. L., Rana, N. P., Ravishankar, M. N., Mäntymäki, M., Janssen, M., Al-Sharhan, S. & Simintiras, A. C. (eds.). Springer Verlag, p. 522-532 11 p. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); vol. 9844 LNCS).

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  • Discourse Analysis 100%
  • Blogs 85%
  • Maximise 48%
  • Language 37%
  • Social Interaction 19%

• My life on film

  Aylett, M. P., Shamma, D. A., Briggs, P. & Kerrigan, F., 2016, Conference on Human Factors in Computing Systems - Proceedings.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• The impact of company response time on post-purchase customer satisfaction on social media

  Istanbulluoglu, D., 17 Jun 2016, SERVSIG International Research Conference. Maastricht University, Maastricht, Netherlands

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
• 2015

  A practice theory approach to sustainability issues in fine jewellery consumption

  Moraes, C., Carrigan, M., Bosangit, C. & McGrath, M., 2015, ‘Abstracts from the 2014 Macromarketing Conference’, Journal of Macromarketing. Bradshaw, A., Laamanen, M. & Reppel, A. (eds.). 1 ed. SAGE Publications, Vol. 35. p. 125–150

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Complaining on Facebook Pages and Profiles: Connected and Social

  Istanbulluoglu, D., Leek, S. & Szmigin, I., 2015, Academy of Marketing Conference 2015. 6 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  Open Access

  File

  • Facebook 100%
  • Consumer Complaining 77%
  • Complaining Behavior 47%
  • Purchase Decision 15%
  • Complaints 15%
  371 Downloads (Pure)

• How Companies Use Facebook to Promote Alcohol Brands to Young Adults

  Michaelidou, N. & Moraes, C., 2 Dec 2015, (E-pub ahead of print) Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Campbell, C. & Ma, J. (eds.). Springer, p. 487-490 4 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  • Social Media 100%
  • Business Ethics 77%
  • Young Adult 65%
  • Alcohols 60%
  • Marketing 43%

• Internet Users’ Attitudes Towards Advertising on Facebook

  Michaelidou, N. & Moraes, C., 2 Dec 2015, (E-pub ahead of print) Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Campbell, C. & Ma, J. (eds.). Springer, p. 222-225 4 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science ).

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  • Marketing 100%
  • Internet 70%
  • Blogs 49%
  • Statistics 46%
  • Industry 18%

• Less Shine, More Substance: Corporate Social Responsibility, SMEs and the Jewellery Industry

  Carrigan, M., Bosangit, C., Moraes, C. & McEachern, M., 2015, ‘Abstracts from the 2014 Macromarketing Conference’, Journal of Macromarketing. Bradshaw, A., Laamanen, M. & Reppel, A. (eds.). 1 ed. Vol. 35.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Online Consumer Engagement Behaviour: The Consumer-Based Antecedents

  Alversia, Y., Michaelidou, N. & Moraes, C., 2 Dec 2015, (E-pub ahead of print) Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Campbell, C. & Ma, J. (eds.). Springer, p. 849-852 4 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  • Blogging 100%
  • Conceptual Model 88%
  • Online Reviews 83%
  • Social Networking Sites 81%
  • Proliferation 73%