Rethinking Customer Engagement through Social Customer Relationship Management

Senika Dewnarain; Felix Mavondo; Haywantee Ramkissoon; Ahmed Shalaan

Rethinking Customer Engagement through Social Customer Relationship Management

Senika Dewnarain, Felix Mavondo, Haywantee Ramkissoon, Ahmed Shalaan

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	27th International Conference on Corporate and Marketing Communications
Editors	Marwa Tourky, Vasilis Theoharakis
Place of Publication	UK
Publisher	Cranfield University
Pages	87-90
Number of pages	4
ISBN (Electronic)	9781907413421
Publication status	Published - 4 Apr 2023
Event	27th International Conference on Corporate and Marketing Communications - Cranfield campus, Cranfield, United Kingdom Duration: 3 Apr 2023 → 4 Apr 2023

Conference

Conference	27th International Conference on Corporate and Marketing Communications
Abbreviated title	CMC 2023
Country/Territory	United Kingdom
City	Cranfield
Period	3/04/23 → 4/04/23

Keywords

social customer relationship management
customer engagement
positive word of mouth
brand loyalty
hierarchical regression

Access to Document

https://www.cranfield.ac.uk/som/events/27th-international-conference-on-corporate-and-marketing-communications#Proceedingprogramme

Cite this

Dewnarain, S., Mavondo, F., Ramkissoon, H., & Shalaan, A. (2023). Rethinking Customer Engagement through Social Customer Relationship Management. In M. Tourky, & V. Theoharakis (Eds.), 27th International Conference on Corporate and Marketing Communications (pp. 87-90). Cranfield University. https://www.cranfield.ac.uk/som/events/27th-international-conference-on-corporate-and-marketing-communications#Proceedingprogramme

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title = "Rethinking Customer Engagement through Social Customer Relationship Management",

keywords = "social customer relationship management, customer engagement, positive word of mouth, brand loyalty, hierarchical regression",

author = "Senika Dewnarain and Felix Mavondo and Haywantee Ramkissoon and Ahmed Shalaan",

year = "2023",

month = apr,

day = "4",

language = "English",

pages = "87--90",

editor = "Marwa Tourky and Vasilis Theoharakis",

booktitle = "27th International Conference on Corporate and Marketing Communications",

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Dewnarain, S, Mavondo, F, Ramkissoon, H & Shalaan, A 2023, Rethinking Customer Engagement through Social Customer Relationship Management. in M Tourky & V Theoharakis (eds), 27th International Conference on Corporate and Marketing Communications. Cranfield University, UK, pp. 87-90, 27th International Conference on Corporate and Marketing Communications, Cranfield, United Kingdom, 3/04/23. <https://www.cranfield.ac.uk/som/events/27th-international-conference-on-corporate-and-marketing-communications#Proceedingprogramme>

Rethinking Customer Engagement through Social Customer Relationship Management. / Dewnarain, Senika; Mavondo, Felix; Ramkissoon, Haywantee et al.
27th International Conference on Corporate and Marketing Communications. ed. / Marwa Tourky; Vasilis Theoharakis. UK: Cranfield University, 2023. p. 87-90.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - Rethinking Customer Engagement through Social Customer Relationship Management

AU - Dewnarain, Senika

AU - Mavondo, Felix

AU - Ramkissoon, Haywantee

AU - Shalaan, Ahmed

PY - 2023/4/4

Y1 - 2023/4/4

KW - social customer relationship management

KW - customer engagement

KW - positive word of mouth

KW - brand loyalty

KW - hierarchical regression

M3 - Conference contribution

SP - 87

EP - 90

BT - 27th International Conference on Corporate and Marketing Communications

A2 - Tourky, Marwa

A2 - Theoharakis, Vasilis

PB - Cranfield University

CY - UK

T2 - 27th International Conference on Corporate and Marketing Communications

Y2 - 3 April 2023 through 4 April 2023

ER -