Discourse analysis of blogs: Analyzing language to maximize the value of consumption-oriented blogs as data source

Carmela Bosangit; Scott McCabe; Sally Hibbert

doi:10.1007/978-3-319-45234-0_46

Discourse analysis of blogs: Analyzing language to maximize the value of consumption-oriented blogs as data source

Carmela Bosangit^*, Scott McCabe, Sally Hibbert

^*Corresponding author for this work

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

The value of blogs to consumer research has been established; however, its full potential is still to be realized as empirical analyses into their use have been dominated by quantitative studies. There is a fundamental research gap in the range of methods adopted by researchers which has limited blogs as a source of valuable insights. This paper asserts the importance of language and the rhetorical functions of blogs as social interaction contexts where meanings are created and channeled; thus, offering a route to develop better understandings of authors and their narratives. Using discourse analysis to examine blogs, the paper demonstrates how a focus on language can provide rich insights to understand consumption experiences. Discourses of travel that emerged from the analysis were presented and theoretical and practical implications were outlined.

Original language	English
Title of host publication	Social Media
Subtitle of host publication	The Good, the Bad, and the Ugly - 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Proceedings
Editors	Yogesh K. Dwivedi, Marc Clement, Emma L. Slade, Nripendra P. Rana, M.N. Ravishankar, Matti Mäntymäki, Marijn Janssen, Salah Al-Sharhan, Antonis C. Simintiras
Publisher	Springer Verlag
Pages	522-532
Number of pages	11
ISBN (Print)	9783319452333
DOIs	https://doi.org/10.1007/978-3-319-45234-0_46
Publication status	Published - 2016
Event	15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016 - Swansea, United Kingdom Duration: 13 Sept 2016 → 15 Sept 2016

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	9844 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016
Country/Territory	United Kingdom
City	Swansea
Period	13/09/16 → 15/09/16

Bibliographical note

Publisher Copyright:
© IFIP International Federation for Information Processing 2016.

Keywords

Blogs
Consumer narratives
Discourse analysis
Travel stories

ASJC Scopus subject areas

Theoretical Computer Science
General Computer Science

Access to Document

10.1007/978-3-319-45234-0_46

Cite this

Bosangit, C., McCabe, S., & Hibbert, S. (2016). Discourse analysis of blogs: Analyzing language to maximize the value of consumption-oriented blogs as data source. In Y. K. Dwivedi, M. Clement, E. L. Slade, N. P. Rana, M. N. Ravishankar, M. Mäntymäki, M. Janssen, S. Al-Sharhan, & A. C. Simintiras (Eds.), Social Media: The Good, the Bad, and the Ugly - 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Proceedings (pp. 522-532). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9844 LNCS). Springer Verlag. https://doi.org/10.1007/978-3-319-45234-0_46

Bosangit, Carmela ; McCabe, Scott ; Hibbert, Sally. / Discourse analysis of blogs : Analyzing language to maximize the value of consumption-oriented blogs as data source. Social Media: The Good, the Bad, and the Ugly - 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Proceedings. editor / Yogesh K. Dwivedi ; Marc Clement ; Emma L. Slade ; Nripendra P. Rana ; M.N. Ravishankar ; Matti Mäntymäki ; Marijn Janssen ; Salah Al-Sharhan ; Antonis C. Simintiras. Springer Verlag, 2016. pp. 522-532 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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abstract = "The value of blogs to consumer research has been established; however, its full potential is still to be realized as empirical analyses into their use have been dominated by quantitative studies. There is a fundamental research gap in the range of methods adopted by researchers which has limited blogs as a source of valuable insights. This paper asserts the importance of language and the rhetorical functions of blogs as social interaction contexts where meanings are created and channeled; thus, offering a route to develop better understandings of authors and their narratives. Using discourse analysis to examine blogs, the paper demonstrates how a focus on language can provide rich insights to understand consumption experiences. Discourses of travel that emerged from the analysis were presented and theoretical and practical implications were outlined.",

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doi = "10.1007/978-3-319-45234-0_46",

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series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",

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editor = "Dwivedi, {Yogesh K.} and Marc Clement and Slade, {Emma L.} and Rana, {Nripendra P.} and M.N. Ravishankar and Matti M{\"a}ntym{\"a}ki and Marijn Janssen and Salah Al-Sharhan and Simintiras, {Antonis C.}",

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Bosangit, C, McCabe, S & Hibbert, S 2016, Discourse analysis of blogs: Analyzing language to maximize the value of consumption-oriented blogs as data source. in YK Dwivedi, M Clement, EL Slade, NP Rana, MN Ravishankar, M Mäntymäki, M Janssen, S Al-Sharhan & AC Simintiras (eds), Social Media: The Good, the Bad, and the Ugly - 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 9844 LNCS, Springer Verlag, pp. 522-532, 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, United Kingdom, 13/09/16. https://doi.org/10.1007/978-3-319-45234-0_46

Discourse analysis of blogs: Analyzing language to maximize the value of consumption-oriented blogs as data source. / Bosangit, Carmela; McCabe, Scott; Hibbert, Sally.
Social Media: The Good, the Bad, and the Ugly - 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Proceedings. ed. / Yogesh K. Dwivedi; Marc Clement; Emma L. Slade; Nripendra P. Rana; M.N. Ravishankar; Matti Mäntymäki; Marijn Janssen; Salah Al-Sharhan; Antonis C. Simintiras. Springer Verlag, 2016. p. 522-532 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9844 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - Discourse analysis of blogs

T2 - 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016

AU - Bosangit, Carmela

AU - McCabe, Scott

AU - Hibbert, Sally

N1 - Publisher Copyright: © IFIP International Federation for Information Processing 2016.

PY - 2016

Y1 - 2016

N2 - The value of blogs to consumer research has been established; however, its full potential is still to be realized as empirical analyses into their use have been dominated by quantitative studies. There is a fundamental research gap in the range of methods adopted by researchers which has limited blogs as a source of valuable insights. This paper asserts the importance of language and the rhetorical functions of blogs as social interaction contexts where meanings are created and channeled; thus, offering a route to develop better understandings of authors and their narratives. Using discourse analysis to examine blogs, the paper demonstrates how a focus on language can provide rich insights to understand consumption experiences. Discourses of travel that emerged from the analysis were presented and theoretical and practical implications were outlined.

AB - The value of blogs to consumer research has been established; however, its full potential is still to be realized as empirical analyses into their use have been dominated by quantitative studies. There is a fundamental research gap in the range of methods adopted by researchers which has limited blogs as a source of valuable insights. This paper asserts the importance of language and the rhetorical functions of blogs as social interaction contexts where meanings are created and channeled; thus, offering a route to develop better understandings of authors and their narratives. Using discourse analysis to examine blogs, the paper demonstrates how a focus on language can provide rich insights to understand consumption experiences. Discourses of travel that emerged from the analysis were presented and theoretical and practical implications were outlined.

KW - Blogs

KW - Consumer narratives

KW - Discourse analysis

KW - Travel stories

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U2 - 10.1007/978-3-319-45234-0_46

DO - 10.1007/978-3-319-45234-0_46

M3 - Conference contribution

AN - SCOPUS:84984985661

SN - 9783319452333

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

SP - 522

EP - 532

BT - Social Media

A2 - Dwivedi, Yogesh K.

A2 - Clement, Marc

A2 - Slade, Emma L.

A2 - Rana, Nripendra P.

A2 - Ravishankar, M.N.

A2 - Mäntymäki, Matti

A2 - Janssen, Marijn

A2 - Al-Sharhan, Salah

A2 - Simintiras, Antonis C.

PB - Springer Verlag

Y2 - 13 September 2016 through 15 September 2016

ER -

Bosangit C, McCabe S, Hibbert S. Discourse analysis of blogs: Analyzing language to maximize the value of consumption-oriented blogs as data source. In Dwivedi YK, Clement M, Slade EL, Rana NP, Ravishankar MN, Mäntymäki M, Janssen M, Al-Sharhan S, Simintiras AC, editors, Social Media: The Good, the Bad, and the Ugly - 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Proceedings. Springer Verlag. 2016. p. 522-532. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-319-45234-0_46

Discourse analysis of blogs: Analyzing language to maximize the value of consumption-oriented blogs as data source

Abstract

Publication series

Conference

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this