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Research interests

Practice Theory, Stigma, Performativity, Embodiment, Marketplace Dynamics, Affect


Rohan is a consumer culture researcher, who primarily examines how consumer identities challenge and are challenged by marketplaces. His primary stream of research examines the interplay between bodies, emotions, and practices that constitute consumer performances of identity. He is also interested in how marketplaces structure inclusion and exclusion of consumers through power hierarchies such as stigma, as well as aesthetic and taste hierarchies.

He specialises in using interpretive methodologies, such as ethnography and interviewing, to capture how consumers experience and navigate complex marketplaces. He also uses digital methodologies such as web scraping and content analysis to explore patterns of change across domains such as taste.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth
  • SDG 10 - Reduced Inequalities

Education/Academic qualification

Bachelor of Arts, University of Exeter

Doctor of Philosophy, University of Melbourne

Master of Research, University of Melbourne


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