Abstract
This paper examines the factors which disrupt the consumer habit of not looking at front-of-pack
labels and encourage their use.
Original language | English |
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Title of host publication | Academy of Marketing Conference 2023 |
Subtitle of host publication | From Revolution to Revolutions |
Editors | Finola Kerrigan |
Publisher | University of Birmingham |
Pages | 242-243 |
Number of pages | 2 |
ISBN (Electronic) | 9781399958042 |
Publication status | Published - 6 Jul 2023 |
Event | Academy of Marketing Conference 2023: From Revolution to Revolutions - University of Birmingham, Birmingham, United Kingdom Duration: 3 Jul 2023 → 6 Jul 2023 |
Conference
Conference | Academy of Marketing Conference 2023 |
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Abbreviated title | AM2023 |
Country/Territory | United Kingdom |
City | Birmingham |
Period | 3/07/23 → 6/07/23 |
Keywords
- Front-of-pack labels
ASJC Scopus subject areas
- Marketing