The Exquisite Exotic: Revalorization of Culinary Ingredients and Traditional Food Practices in the Global Marketplace

Flavia Cardoso, Angela Cruz, Pilar Ximena Rojas Gaviria

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    This theoretical piece offers an integrative framework to theorize how marketing actors invest and participate in the international resignification of culinary ingredients and food practices. It goes beyond localized case studies synthesizing the current theorizations on the
    internationalization of food and charts an agenda for future research.
    Original languageEnglish
    Title of host publicationNA-Advances in Consumer Research
    PublisherAssociation For Consumer Research
    Publication statusPublished - 2020

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