The Exquisite Exotic: Revalorization of Culinary Ingredients and Traditional Food Practices in the Global Marketplace

Flavia Cardoso; Angela Cruz; Pilar Ximena Rojas Gaviria

The Exquisite Exotic: Revalorization of Culinary Ingredients and Traditional Food Practices in the Global Marketplace

Flavia Cardoso, Angela Cruz, Pilar Ximena Rojas Gaviria

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

This theoretical piece offers an integrative framework to theorize how marketing actors invest and participate in the international resignification of culinary ingredients and food practices. It goes beyond localized case studies synthesizing the current theorizations on the
internationalization of food and charts an agenda for future research.

Original language	English
Title of host publication	NA-Advances in Consumer Research
Publisher	Association For Consumer Research
Publication status	Published - 2020

Cite this

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title = "The Exquisite Exotic: Revalorization of Culinary Ingredients and Traditional Food Practices in the Global Marketplace",

abstract = "This theoretical piece offers an integrative framework to theorize how marketing actors invest and participate in the international resignification of culinary ingredients and food practices. It goes beyond localized case studies synthesizing the current theorizations on theinternationalization of food and charts an agenda for future research.",

author = "Flavia Cardoso and Angela Cruz and {Rojas Gaviria}, {Pilar Ximena}",

year = "2020",

language = "English",

booktitle = "NA-Advances in Consumer Research",

publisher = "Association For Consumer Research",

}

TY - GEN

T1 - The Exquisite Exotic

T2 - Revalorization of Culinary Ingredients and Traditional Food Practices in the Global Marketplace

AU - Cardoso, Flavia

AU - Cruz, Angela

AU - Rojas Gaviria, Pilar Ximena

PY - 2020

Y1 - 2020

N2 - This theoretical piece offers an integrative framework to theorize how marketing actors invest and participate in the international resignification of culinary ingredients and food practices. It goes beyond localized case studies synthesizing the current theorizations on theinternationalization of food and charts an agenda for future research.

AB - This theoretical piece offers an integrative framework to theorize how marketing actors invest and participate in the international resignification of culinary ingredients and food practices. It goes beyond localized case studies synthesizing the current theorizations on theinternationalization of food and charts an agenda for future research.

M3 - Conference contribution

BT - NA-Advances in Consumer Research

PB - Association For Consumer Research

ER -

The Exquisite Exotic: Revalorization of Culinary Ingredients and Traditional Food Practices in the Global Marketplace

Abstract

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