Marketing

Research output

Research output per year 1987 2001 2003 2004 2006 2007 2008 2009 2010 2011 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2029

• 814 Article
• 166 Paper
• 104 Chapter
• 76 Conference contribution
• 206 More
  • 43 Book
  • 29 Chapter (peer-reviewed)
  • 28 Editorial
  • 26 Abstract
  • 13 Other contribution
  • 10 Book/Film/Article review
  • 10 Working paper
  • 9 Commissioned report
  • 7 Other report
  • 6 Comment/debate
  • 6 Review article
  • 5 Other
  • 3 Other chapter contribution
  • 3 Web publication/site
  • 2 Foreword/postscript
  • 2 Conference article
  • 1 Entry for encyclopedia/dictionary
  • 1 Literature review
  • 1 Digital or Visual Products
  • 1 Doctoral Thesis

Research output per year

Research output per year

Search results

• 2023

  Emotion, action and tourists' ethically motivated self-identity enactment behaviours

  Malone, S. & McCabe, S., 11 May 2023, Research Handbook on Ethical Consumption: Contemporary Research in Responsible and Sustainable Consumer Behaviour. Carrigan, M., Wells, V. & Papadas, K. (eds.). Edward Elgar Publishing Ltd., p. 33-50 18 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Self-identity 100%
  • Enactment 79%
  • tourist 70%
  • Tourists 70%
  • Emotion 58%

• Female entrepreneurship in tourism: an island perspective

  Dewnarain, S. & Gungah, V., 14 Jul 2023, Gender and Entrepreneurship in Tourism. Ramkissoon, H. & Mavondo, F. (eds.). Edward Elgar Publishing Ltd., p. 58-72 15 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Female Entrepreneurship 100%
  • Tourism 49%
  • Small and Medium-sized Enterprises (SMEs) 22%
  • Entrepreneurs 20%
  • Mauritius 19%

• Poverty, Modern Slavery, and Caste-Based Biopolitics

  Varman, R., 30 Nov 2023, Researching Poverty and Austerity: Theoretical Approaches, Methodologies and Policy Applications. Taylor and Francis, p. 71-88 18 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Biopolitics 100%
  • Caste 69%
  • slavery 62%
  • caste 58%
  • Slavery 46%
• 2022

  Capitalist Deathworlds and Alternative Worldmaking

  Varman, R. & Vijay, D., Nov 2022, Organizing Resistance and Imagining Alternatives in India. Varman, R. & Vijay, D. (eds.). Cambridge University Press, p. 1-40 40 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• Introduction

  Kerrigan, F. & Preece, C., 20 Dec 2022, Marketing the Arts: Breaking Boundaries. Kerrigan, F. & Preece, C. (eds.). 2nd ed. London: Routledge, p. 1-11 11 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Art 100%
  • Poetic Art 70%
  • Dance 65%
  • Film music 60%
  • Artist 56%

• Introduction

  Saren, M., Díaz-Méndez, M. & Gummesson, E., 9 Nov 2022, Improving the Evaluation of Scholarly Work: The Application of Service Theory. Springer, p. 1-9 9 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Higher Education Institutions 100%
  • Public Services 88%
  • Service Quality 73%
  • Performance Evaluation 70%
  • Evaluation Practice 65%

• Lights and Shadows on Student Evaluation Surveys: Insights from Service Dominant Logic

  Díaz-Méndez, M., Saren, M. & Gummesson, E., 9 Nov 2022, Improving the Evaluation of Scholarly Work: The Application of Service Theory. Springer, p. 81-97 17 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Student Evaluation 100%
  • Service-dominant Logic 74%
  • Teaching Quality 64%
  • Institutional Context 22%
  • Co-creation 21%

• Metrics and Processes for Evaluating Scholarship in Higher Education: Experts’ Critical Reflections on Key Questions

  Saren, M., Díaz-Méndez, M. & Gummesson, E., 9 Nov 2022, Improving the Evaluation of Scholarly Work: The Application of Service Theory. Springer, p. 165-176 12 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Critical Reflection 100%
  • Teaching Quality 58%
  • Academic Work 50%
  • Evaluation 39%
  • Quality Assessment 28%
• 2021

  A working holiday: From home to destination with a guide dog

  Hansen, M., Rickly, J. M., Halpern, N. & Mccabe, S., 22 Feb 2021, Exploring non-human work in tourism: From beasts of burden to animal ambassadors. Rickly, J. M. & Kline, C. (eds.). De Gruyter Oldenbourg, p. 143-158 16 p. (De Gruyter Studies in Tourism; vol. 5).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter
  1 Citation (Scopus)

• Branded entertainment: a critical review

  Stolley, K., Kerrigan, F. & Yalkin, C., 5 Oct 2021, The Routledge Companion to Media Industries. McDonald, P. (ed.). 1st ed. Routledge, p. 372-381 10 p. (Routledge Media and Cultural Studies Companions).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Entertainment 100%
  • Product Placement 45%
  • Placement 34%
  • Funding 32%
  • Implicit Memory 26%

• Disempowered Hosts? A Literature Review of Muslim Women and Tourism

  Feldbauer, I. G. & Jeffrey, H. L., 16 Mar 2021, Women in Tourism in Asian Muslim Countries. Valek, N. S. & Almuhrzi, H. (eds.). 1 ed. Springer, p. 13-23 11 p. (Perspectives on Asian Tourism).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Muslim 100%
  • Tourism 97%
  • literature 48%
  • intersectionality 25%
  • research focus 22%

• Social Tourism Policies: Critical Reflections

  Diekmann, A. & McCabe, S., 19 Mar 2021, Social Tourism: Global Challenges and Approaches. Lima, J. & Eusébio, C. (eds.). CABI, p. 169-178 10 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • tourism policy 100%
  • Tourism 57%
  • subsidy 33%
  • human being 17%

• The Thanatopolitics of Neoliberalism and Consumer Precarity

  Varman, R. & Vijay, D., 28 Dec 2021, Consumer Culture Theory in Asia: History and Contemporary Issues. Minowa, Y. & Belk, R. (eds.). 1st ed. New York: Routledge, 23 p. (Routledge Frontiers in the Development of International Business, Management and Marketing).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • structural violence 100%
  • neoliberalism 74%
  • precariat 60%
  • precariousness 49%
  • weapon 36%

• The usefulness of the social identity approach to social marketing

  McGowan, M. & Hassan, L., 23 Aug 2021, Ethical Approaches to Marketing: Positive Contributions to Society. Strong, C. (ed.). De Gruyter Oldenbourg, p. 17-38 22 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter
• 2020

  Female Sexualisation and Objectification in Advertising: Research Insights and Future Research Agenda for Advertising Ethics

  Moraes, C., Magrizos, S. & Hebberts, L., 2020, The Sage Handbook of Marketing Ethics. Eagle, L., Dahl, S., De Pelsmacker, P. & Taylor, R. (eds.). London: SAGE Publications, p. 91 16 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Advertising Ethics 100%
  • Research Agenda 55%
  • Societal Impact 20%
  • Literature Review 17%
  • Harassment 9%

• How can Supervisors Help Frontline Employees Deal with Customer Mistreatment? An Abstract

  Boukis, A., Koritos, C., Daunt, K. & Papastathopoulos, A., 2020, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 645-646 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Frontline Employees 100%
  • Supervisors 72%
  • Aggression 31%
  • Laissez-faire 19%
  • Behavioral Response 18%

• Introduction to the Handbook of Social Tourism

  Diekmann, A. & McCabe, S., 12 Jan 2020, Handbook of Social Tourism.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• Marketing Through Art: The Case of Branded Entertainment

  Stolley, K. & Glynne, S., 20 Dec 2020, Marketing the Arts: Breaking Boundaries. Kerrigan, F. & Preece, C. (eds.). 2nd ed. Routledge, p. 244-260 17 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Entertainment 100%
  • Marketing 92%
  • Art 52%
  • Marketers 40%
  • Brand Placement 37%

• Maternity Protection and the Tunisian Tourism Industry

  jeffrey, H. & jeffrey, H., 2020, Geographies of Tourism and Global Change. Springer, p. 133-141 9 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • maternity protection 100%
  • Tourism industry 69%
  • Tourism 35%
  • incompatibility 16%
  • working woman 16%

• Social tourism in the UK: The role of the voluntary sector as providers in a period of austerity

  Shaw, G., McCabe, S. & Wooler, J., 1 Jan 2020, Handbook of Social Tourism. Edward Elgar Publishing Ltd., p. 123-138 16 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Tourism 100%
  • mobile social services 52%
  • Tourism industry 36%
  • social welfare 29%
  • empirical research 24%
  1 Citation (Scopus)

• The rights to tourism: Reflections on social tourism and human rights

  McCabe, S. & Diekmann, A., 1 Jan 2020, Handbook of Social Tourism. Edward Elgar Publishing Ltd., p. 59-71 13 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Tourism 100%
  • human rights 87%
  • fundamental human right 19%
  • economy 18%
  • luxury 18%

• Tunisian tourism, gender and the contribution of postcolonial feminism

  jeffrey, H. & Rumens, N., 29 Nov 2020, Routledge Handbook of Tourism in Africa. p. 143-154 11 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • feminism 100%
  • Tourism 86%
  • colonial age 53%
  • gender 50%
  • empowerment 41%

• UNESCO's world heritage sites

  Shabani, B., Tucker, H. & Nazifi, A., 29 Sept 2020, the interplay between international and local branding for the Gonbad-e Qābus brick tower, Iran. Seyfi, S. & Hall, C. M. (eds.). Abingdon: Routledge Taylor & Francis Group, p. 187-201 15 p. (Contemporary Geographies of Leisure, Tourism and Mobility).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • UNESCO 100%
  • cultural relations 55%
  • Tourism 38%
  • nomad 31%
  • civilization 23%
• 2019

  The Development of Political Consumerism in India

  Sreekumar, H. & Varman, R., 2019, The Oxford Handbook of Political Consumerism. Oxford University Press

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• To own or to access? An exploration of sharing and access practices by Arab millennials

  Radwan, M. B., Patsiaouras, G. & Saren, M., 1 Jan 2019, Handbook of the Sharing Economy. Edward Elgar Publishing Ltd., p. 62-74 13 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Millennials 100%
  • Access-Based Consumption 98%
  • Ownership 51%
  • United Arab Emirates 38%
  • Arab Countries 36%
  1 Citation (Scopus)
• 2018

  A Look into the (Not So) Bright Side of Life: An Exploration of the Negative Service Encounter and Its Effect on the Next Customer: An Abstract

  Boukis, A., Baruca, A. & Ulusoy, E., 28 Nov 2018, Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference. Krey, N. & Rossi, P. (eds.). 1 ed. Springer, p. 287-288 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Service Encounter 100%
  • Employees 28%
  • Customer Behavior 12%
  • Best Practice 7%
  • Ruin 7%

• How Do Different Service Employees Deliver the Brand to Consumers? An Abstract

  Boukis, A., Kaminakis, K., Papastathopoulos, A., Punjaisri, K. & Balmer, J., 2018, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 387-388 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Service Employees 100%
  • Internal Branding 46%
  • Employees 29%
  • Frontline Employees 22%
  • Human Resource Management Practices 13%
  1 Citation (Scopus)

• Ideology and critical marketing studies

  Eckhardt, G. M., Varman, R. & Dholakia, N., 2018, The Routledge Companion to Critical Marketing. Routledge

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• Introducing and advancing critical marketing studies

  Tadajewski, M., Higgins, M., Denegri-Knott, J. & Varman, R., 2018, The Routledge companion to critical marketing. Routledge

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• Postcolonialism, subalternity, and critical marketing

  Varman, R., 2018, The Routledge Companion to critical marketing. Routledge

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• Shaheed hospital: Alternative organisation, ideology and social movement

  Khare, A. & Varman, R., 2018, Alternative Organizations in India: Undoing Boundaries. Cambridge University Press

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• Spatializing Purity and Pollution: Stigma and Consumption of Beef in India

  Manoharan, B. & Varman, R., 2018, Consumer Culture Theory. Emerald Group Publishing Ltd.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• Spillover of pro-environmental behaviour

  Verfuerth, C. & Gregory-Smith, D., 29 Jun 2018, Research Handbook on Employee Pro-environmental Behaviour. Cheltenham, UK: Edward Elgar, Cheltenham UK, p. 455 484 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  8 Citations (Scopus)

• THE DEVELOPMENT OF POLITICAL CONSUMERISM IN INDIA: A Historical Perspective

  Sreekumar, H. & Varman, R., 1 Jan 2018, The Oxford Handbook of Political Consumerism. SIPRI/Oxford University Press, p. 27-45 19 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • India 100%
  • political interest 53%
  • nationalism 44%
  • Ideologies 42%
  • food 33%

• Tourism and women's rights in Tunisia

  jeffrey, H., 6 Jul 2018, Gender equality and tourism: beyond empowerment. CABI, p. 96-105 10 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• Transmedia perspective on entrepreneurship

  Dholakia, N., Reyes, I. & Kerrigan, F., 2018, The Palgrave Handbook of Multidisciplinary Perspectives on Entrepreneurship.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• “Pouring politics down our throats”: Political csr communication and consumer catharsis

  Grigore, G. & Molesworth, M., 2018, Developments in Corporate Governance and Responsibility. Emerald Group Publishing Ltd., p. 71-86 16 p. (Developments in Corporate Governance and Responsibility; vol. 13).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Political Communication 100%
  • Corporate Social Responsibility 46%
  • Consumer Response 31%
  • Domination 27%
  • Social Media 25%
  2 Citations (Scopus)
• 2017

  Authenticity for Tourism Design and Experience

  Rickly, J. M. & McCabe, S., 2017, Tourism on the Verge. Springer Nature, p. 55-68 14 p. (Tourism on the Verge; vol. Part F1054).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • authenticity 100%
  • tourism 89%
  • Authenticity 86%
  • Tourism 84%
  • experience 31%

• Pierre Bourdieu: Luminary or Elitist? Capital and the Project of Consumption

  Goulding, C., 14 Dec 2017, Canonical Authors in Consumption Theory. Askegaard, S. & Heilbrunn, B. (eds.). Routledge

  Research output: Chapter in Book/Report/Conference proceeding › Chapter
• 2016

  Driving Employee-Based Brand Equity

  Boukis, A. & Christodoulides, G., 2016, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 1005-1006 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Brand Equity 100%
  • Internal Branding 47%
  • Employees 46%
  • Knowledge Capture 21%
  • Frontline Employees 18%
  1 Citation (Scopus)

• Front-Line Employee Deviance, Encounter Satisfaction, and Customer Citizenship Behavior: An Experimental Design

  Boukis, A., Siamagka, N. T., Tabassum, F. & Kastanakis, M., 2016, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 425-426 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Experimental Design 100%
  • Citizenship Behavior 96%
  • Frontline Employees 95%
  • Deviance 94%
  • Deviant Behavior 72%

• History of marketing in India

  Sreekumar, H. & Varman, R., 1 Jan 2016, The Routledge Companion to Marketing History. Taylor & Francis, p. 389-405 17 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• Implementing Strategic Change

  Harris, L. & Dount, K., Apr 2016, The Marketing Book. Baker, M. & Hart, S. (eds.). 7 ed. UK: Butterworth-Heinemann

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• Marketing American Indie in the Shadow of Hollywood

  Kerrigan, F., 2016, A Companion to American Indie Film.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• Social tourism and health

  Diekmann, A. & McCabe, S., 10 Nov 2016, The Routledge Handbook of Health Tourism. Taylor and Francis, p. 103-112 10 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter
  10 Citations (Scopus)

• Vicarious Violence: Fear of Occupation and Gendered Consumption of Turkish Soap Operas

  Yalkin, C., 1 Nov 2016, Framing Violence: Conflicting Identities, Images, and Discourses. Baybars-Hawks, B. (ed.). Cambridge Scholars Publishing

  Research output: Chapter in Book/Report/Conference proceeding › Chapter
• 2015

  Enhancing Contact Employees’ Fit With Their Environment and Willingness to Report Service Complaints

  Boukis, A., Kostopoulos, G., Katsaridou, I. & Kaminakis, K., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 419-427 9 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Internal Market Orientation 100%
  • Willingness 61%
  • Complaints 60%
  • Supervisors 39%
  • Employees 29%

• Enhancing Customer Perceived Service Quality Through IMO Diffusion

  Boukis, A., Gounaris, S., Kostopoulos, G. & Kaminakis, K., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 765-773 9 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Perceived Service Quality 100%
  • Managers 79%
  • Linking Pins 72%
  • Internal Market Orientation 68%
  • Employee Stress 60%

• How do pre-alliance motives and strategies affect post-alliance performance in the airline industry?

  Akamavi, R., Xu, Y. & Mitreva, M., 2015, Handbook of Research on Global Hospitality and Tourism Management.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• I Am a Traveller, You Are a Visitor, They Are Tourists But Who Are Post-Tourists?

  McCabe, S., Dunn, D. & Uriely, N., 1 Jan 2015, Challenges in Tourism Research. Channel View Publications, p. 17-43 27 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter