History of marketing in India

Hari Sreekumar^*, Rohit Varman

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	The Routledge Companion to Marketing History
Publisher	Taylor & Francis
Pages	389-405
Number of pages	17
ISBN (Electronic)	9781134688753
ISBN (Print)	9780415714181
DOIs	https://doi.org/10.4324/9781315882857
Publication status	Published - 1 Jan 2016

ASJC Scopus subject areas

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