Original language | English |
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Title of host publication | Ethical Approaches to Marketing |
Subtitle of host publication | Positive Contributions to Society |
Editors | Carolyn Strong |
Publisher | De Gruyter Oldenbourg |
Chapter | 2 |
Pages | 17-38 |
Number of pages | 22 |
ISBN (Electronic) | 9783110659566 |
ISBN (Print) | 9783110655650 |
DOIs | |
Publication status | Published - 23 Aug 2021 |
The usefulness of the social identity approach to social marketing
Research output: Chapter in Book/Report/Conference proceeding › Chapter