| Original language | English |
|---|---|
| Title of host publication | The Marketing Book |
| Editors | Michael Baker, Susan Hart |
| Place of Publication | UK |
| Publisher | Butterworth-Heinemann |
| Edition | 7 |
| ISBN (Electronic) | 9781315890005, 9781134506057 |
| ISBN (Print) | 9780415703765 |
| DOIs | |
| Publication status | Published - Apr 2016 |
Implementing Strategic Change
Lloyd Harris, Kate Dount
Research output: Chapter in Book/Report/Conference proceeding › Chapter