Implementing Strategic Change

Lloyd Harris, Kate Dount

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationThe Marketing Book
    EditorsMichael Baker, Susan Hart
    Place of PublicationUK
    PublisherButterworth-Heinemann
    Edition7
    ISBN (Electronic)9781315890005, 9781134506057
    ISBN (Print)9780415703765
    DOIs
    Publication statusPublished - Apr 2016

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