Louise Hassan


  • Associate Professor in Marketing (Research and Education), Marketing

Accepting PhD Students

PhD projects

Consumer behaviour
Social marketing
Consumer protection
Identity marketing
Information processing
Consumer decision-making
Cross-cultural consumer behaviour


Research activity per year

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Personal profile

Research interests

My research fits within the Marketing sub-discipline of Consumer Psychology. From a theoretical standpoint, my research is grounded in literature within the area of attitudes and social cognition. Much of my work adopts a quantitative research. My research has made contributions within the literature on decision-making and motivation as well as on information processing and persuasion.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 1 - No Poverty
  • SDG 3 - Good Health and Well-being
  • SDG 5 - Gender Equality
  • SDG 8 - Decent Work and Economic Growth
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action


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Collaborations and top research areas from the last five years

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