Research output per year
Research output per year
Accepting PhD Students
PhD projects
Consumer behaviour
Social marketing
Consumer protection
Identity marketing
Information processing
Consumer decision-making
Cross-cultural consumer behaviour
Research activity per year
My research fits within the Marketing sub-discipline of Consumer Psychology. From a theoretical standpoint, my research is grounded in literature within the area of attitudes and social cognition. Much of my work adopts a quantitative research. My research has made contributions within the literature on decision-making and motivation as well as on information processing and persuasion.
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Comment/debate
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Louise Hassan (Chair)
Activity: Publication peer-review and editorial work › Editorial board of a journal
Louise Hassan (Chair)
Activity: Publication peer-review and editorial work › Grant peer review
Louise Hassan (Chair)
Activity: Publication peer-review and editorial work › Editorial board of a journal
Louise Hassan (Chair)
Activity: Publication peer-review and editorial work › Editorial board of a journal