Marketing

Research output

Research output per year 1987 2001 2003 2004 2006 2007 2008 2009 2010 2011 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2029

• 814 Article
• 166 Paper
• 104 Chapter
• 76 Conference contribution
• 206 More
  • 43 Book
  • 29 Chapter (peer-reviewed)
  • 28 Editorial
  • 26 Abstract
  • 13 Other contribution
  • 10 Book/Film/Article review
  • 10 Working paper
  • 9 Commissioned report
  • 7 Other report
  • 6 Comment/debate
  • 6 Review article
  • 5 Other
  • 3 Other chapter contribution
  • 3 Web publication/site
  • 2 Foreword/postscript
  • 2 Conference article
  • 1 Entry for encyclopedia/dictionary
  • 1 Literature review
  • 1 Digital or Visual Products
  • 1 Doctoral Thesis

Research output per year

Research output per year

Search results

• 2015

  Customer Engagement

  Alversia, Y., Michaelidou, N. & Moraes, C., 21 Jan 2015, Wiley Encyclopedia of Management. Wiley, Vol. 9.

  Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

  • Customer Engagement 100%
  • Customer Relationship 82%
  • Consumer Research 46%
  • Product Category 39%
  • Marketing Strategy 33%