Research output per year
Research output per year
Accepting PhD Students
Research activity per year
I am an Associate Professor and Programme Director for MSc Marketing at Birmingham Business School (BBS). Before joining BBS in 2021, I was a Lecturer at the University of Strathclyde. I completed my PhD at the University of Edinburgh, where I investigated the consequences of unilateral termination of customer relationships.
My current research lies in the intersection of services marketing and new technologies and focuses on service failure and recovery, artificial intelligence, proactivity, and consumer well-being. My research has been published in leading service, marketing, and tourism journals, including Journal of Service Research, Annals of Tourism Research, Journal of Travel Research, Journal of Business Research, European Journal of Marketing, and International Journal of Hospitality Management, among others.
I am an Associate Editor at the Journal of Service Management and the Journal of Service Theory and Practice, and also serve on the Editorial Board of Journal of Services Marketing and regularly review articles for various journals such as Journal of Service Research, Journal of Business Research, and International Journal of Consumer Studies.
I am a Fellow of the Higher Education Academy and have taught various courses in Marketing and Research Methods at both UG and PG levels. I also have solid experience in supervising honour’s, master’s, and doctoral students.
Before pursuing a career in academia, I worked for several years in a number of industries, including Financial Services, Non-profit, and Tourism in different countries across Asia and Europe.
Doctor of Philosophy, University of Edinburgh
9 Sept 2013 → 27 Nov 2017
Award Date: 27 Nov 2017
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to conference (unpublished) › Abstract › peer-review
Research output: Contribution to journal › Article › peer-review
Nazifi, A. (Editor)
Activity: Publication peer-review and editorial work › Editorial board of a journal
Nazifi, A. (Editor)
Activity: Publication peer-review and editorial work › Editorial board of a journal
Nazifi, A. (Editorial board member)
Activity: Publication peer-review and editorial work › Editorial board of a journal
Nazifi, A. (Peer reviewer)
Activity: Publication peer-review and editorial work › Publication peer-review
Nazifi, A. (Recipient), Roschk, H. (Recipient) & Wilson, A. (Recipient), 10 Jul 2019
Prize: Other distinction
Nazifi, A. (Recipient), 11 Sept 2019
Prize: Fellowship awarded competitively
Nazifi, A. (Recipient), 2014
Prize: Fellowship awarded competitively