Luxury Branding in B2B

Sheena Leek, Giuseppe Pedeliento, George Christodoulides

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

77 Downloads (Pure)

Original language	English
Title of host publication	AUS-Chalhoub Symposium on Luxury Marketing & Branding
Publication status	Unpublished - 16 Nov 2021
Event	AUS-Chalhoub Symposium on Luxury Marketing & Branding - American University of Sharjah, Dubai Duration: 15 Nov 2021 → 16 Nov 2021

Conference	AUS-Chalhoub Symposium on Luxury Marketing & Branding
Period	15/11/21 → 16/11/21

Access to Document

@inproceedings{13ee08f7727e49bf897bfa30dd4a438e,

title = "Luxury Branding in B2B",

author = "Sheena Leek and Giuseppe Pedeliento and George Christodoulides",

year = "2021",

month = nov,

day = "16",

language = "English",

booktitle = "AUS-Chalhoub Symposium on Luxury Marketing & Branding",

note = "AUS-Chalhoub Symposium on Luxury Marketing & Branding ; Conference date: 15-11-2021 Through 16-11-2021",

}