Optimising Behavioural Engagement on Twitter: Determining the Applicability of the Revised Task Media Fit and Identifying the Linguistic Characteristics of Tweets

Sheena Leek; Louise Canning; Catherine Sutton-Brady; Judy Zolkiewski; David Houghton

Optimising Behavioural Engagement on Twitter: Determining the Applicability of the Revised Task Media Fit and Identifying the Linguistic Characteristics of Tweets

Sheena Leek, Louise Canning, Catherine Sutton-Brady, Judy Zolkiewski, David Houghton

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	34th IMP Conference
Place of Publication	www.impgroup.org
Publication status	Published - 2 Dec 2018

Access to Document

https://www.impgroup.org/uploads/papers/9048.pdf

Cite this

@inproceedings{94f34f1ee9a14fcd8ee37c550ab0e93c,

title = "Optimising Behavioural Engagement on Twitter: Determining the Applicability of the Revised Task Media Fit and Identifying the Linguistic Characteristics of Tweets",

author = "Sheena Leek and Louise Canning and Catherine Sutton-Brady and Judy Zolkiewski and David Houghton",

year = "2018",

month = dec,

day = "2",

language = "English",

booktitle = "34th IMP Conference",

}

TY - GEN

T1 - Optimising Behavioural Engagement on Twitter: Determining the Applicability of the Revised Task Media Fit and Identifying the Linguistic Characteristics of Tweets

AU - Leek, Sheena

AU - Canning, Louise

AU - Sutton-Brady, Catherine

AU - Zolkiewski, Judy

AU - Houghton, David

PY - 2018/12/2

Y1 - 2018/12/2

M3 - Conference contribution

BT - 34th IMP Conference

CY - www.impgroup.org

ER -