TY - GEN
T1 - European consumers and their persistent resilience in the face of austerity
AU - O'Loughlin, Deirdre
AU - McEachern, Morven G.
AU - Szmigin, Isabelle
AU - Karantinou, Kalipso
AU - Barbosa, Belem
AU - Fernandez-Moya, Maria Eugenia
AU - Lamprinakos, Grigorios
PY - 2017
Y1 - 2017
N2 - We build upon recent spatial research to deepen the exploration of persistence resilience within modern consumption contexts of austerity. In-depth interviews with 38 consumers from six European countries revealed self-efficacy, creativity and community as key themes related to persistent resilience, activated in response to severe and sustained austerity.
AB - We build upon recent spatial research to deepen the exploration of persistence resilience within modern consumption contexts of austerity. In-depth interviews with 38 consumers from six European countries revealed self-efficacy, creativity and community as key themes related to persistent resilience, activated in response to severe and sustained austerity.
M3 - Conference contribution
T3 - Advances in Consumer Research
SP - 785
EP - 786
BT - Advances in Consumer Research
A2 - Gneezy, Ayelet
A2 - Griskevicius, Vladas
A2 - Williams, Patti
PB - Association For Consumer Research
T2 - Association for Consumer Research North American Conference
Y2 - 26 October 2017 through 29 October 2017
ER -