Sheena Leek

Research output

Research output per year 1998 2001 2002 2003 2006 2008 2011 2012 2024

• 34 Article
• 26 Conference contribution
• 17 Paper
• 5 Abstract
• 7 More
  • 3 Chapter
  • 2 Other contribution
  • 1 Other
  • 1 Editorial

Research output per year

Research output per year

Search results

• A cross cultural comparison on the impact of information technology on managing relationships

  Leek, S., Turnbull, P., Naude, P. & Salle, R., 2003, 19th IMP.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• A literature review and future agenda for B2B Branding

  Leek, S. & Christodoulides, G., 2010, 26th IMP.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• An Investigation of the Role of Functional and Emotional Brand Attributes in B2B Purchase Situations.

  Leek, S. & Christodoulides, G., 2014, IMP Asia.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• An investigation of the role of functional and emotional qualities of a brand in the organisational decision making process

  Leek, S. & Christodoulides, G., 2012, 5th IMP Asia Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• An Investigation of the Utilisation of Communication Methods in a Business to Business Relationship

  Mason, K. & Leek, S., 9 Sept 2006, 22nd IMP Conference. IMP Group, 9 p. 5750

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  Open Access

• Complaining on Facebook Pages and Profiles: Connected and Social

  Istanbulluoglu, D., Leek, S. & Szmigin, I., 2015, Academy of Marketing Conference 2015. 6 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  Open Access

  File

  • Facebook 100%
  • Consumer Complaining 77%
  • Complaining Behavior 47%
  • Purchase Decision 15%
  • Complaints 15%
  371 Downloads (Pure)

• Consumers’ Literacy of Front of Pack Labels: Opportunities for Improving Food Well-Being.

  Leek, S. & Szmigin, I., 1 Jul 2018, 43rd Annual Macro Marketing Conference, .

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Difficulty Managing Customer Relationships and the Influence of Information Technology

  Leek, S., Turnbull, P. & Naude, P., 2002, CRAWS.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Hand-in-Glove? Business Relationships the Morrissey Way

  Hingley, M. & Leek, S., 9 Sept 2006, 22nd IMP Conference. IMP Group, 13 p. 5726

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  Open Access

• Is the interaction approach of any relevance in an IT/E-commerce driven world?

  Leek, S., Turnbull, P. & Naude, P., 2000, IMP.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Is there a place for social media in business relationships and the IMP world?,

  Leek, S., Canning, L. & Houghton, D., 2014, 30th Industrial Marketing and Purchasing Conference, .

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Lunch Meal Deals: A Good Deal for the Pocket but not the Waistline.

  Leek, S. & Afoakwah, D., 1 Sept 2019, Responsible Business Symposium, University of Birmingham, .

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Managing relationship research in a turbulent environment

  Leek, S., Turnbull, P. & Naude, P., 1999, 15th IMP.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Managing Relationships and the Differences between Manufacturing and Service Industries

  Leek, S., Turnbull, P. & Naude, P., 1 Sept 2003, 18th IMP-conference in Perth, Australia in 2002. IMP Group

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Network Contacts, Facilitators and Inhibitors of International Opportunity Development: The Case of Japanese SMEs

  Leek, S., Hsieh, L. & Kumakura, T., 1 Jun 2018, Academy of International Business (AIB) .

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Network Pictures: Building an Holistic Representation of a Dyadic Business-to-Business Relationship

  Leek, S. & Mason, K., 2008, 24th IMP.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Not looking at Front-of -pack labels: A hard habit to break

  Leek, S. & Szmigin, I., 6 Jul 2023, Academy of Marketing Conference 2023: From Revolution to Revolutions . Kerrigan, F. (ed.). University of Birmingham, p. 242-243 2 p. 275 - O

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  • Habit 100%
  • Factors 40%

• Optimising Behavioural Engagement on Twitter: Determining the Applicability of the Revised Task Media Fit and Identifying the Linguistic Characteristics of Tweets

  Leek, S., Canning, L., Sutton-Brady, C., Zolkiewski, J. & Houghton, D., 2 Dec 2018, 34th IMP Conference. www.impgroup.org

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Technology – a revolutionary force in student eating?

  Leek, S. & Surman, E., 6 Jul 2023, Academy of Marketing Conference 2023: From Revolution to Revolutions . Kerrigan, F. (ed.). University of Birmingham, p. 199-200 2 p. 226- W

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  • eating behavior 100%
  • university 48%
  • food consumption 42%
  • student 25%
  • food 23%

• The Angels Take Atlanta

  Leek, S. & Sutton-Brady, C., 2013, 29th IMP Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• The Network Effects of a Major Product Recall: The Case of Takata

  Leek, S. & Sutton-Brady, C., 1 Sept 2018, 34th Industrial Marketing and Purchasing Conference,.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• The Role of Networking and Social Capital in the Initiation of Relationships in Passion Based Service Networks

  Leek, S. & Canning, L., 2011, 27th IMP Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Towards a Theoretical, Multi-level Model of Social Capital in a Business to Business Context.

  Leek, S. & Canning, L., 2013, 29th IMP Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Transitioning from Home to University: Navigating Liminality Through Student Food Practices

  Leek, S. & Surman, E., 30 Jun 2023, Proceedings of the 48th Macromarketing Conference: With a Little Help from Our Friends: The Value of Connection and Macromarketing Research in Addressing Critical Global Issues. Dumitrescu, C. & Shaw, R. (eds.). The Macromarketing Society, p. 74-76 3 p. (Proceedings of the annual Macromarketing Conference).

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  Open Access

  File

  • Liminality 100%
  • Food 61%
  • Shopping 31%
  24 Downloads (Pure)

• Understanding the Objectives of Online Complaining Behaviours

  Leek, S., Istanbulluoglu, D. & Szmigin, I., 2014, 3rd Conference for Positive Marketing.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Using Facebook to Express Negative Online WOM: A Netnographic Exploration.

  Leek, S., Szmigin, I. & Istanbulluoglu, D., 1 Jan 2012, Using Facebook to Express Negative Online WOM: A Netnographic Exploration.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution