Using Facebook to Express Negative Online WOM: A Netnographic Exploration.

Sheena Leek, Isabelle Szmigin, Doga Istanbulluoglu*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationUsing Facebook to Express Negative Online WOM: A Netnographic Exploration
Publication statusPublished - 1 Jan 2012
EventUniversitas 21 Doctoral Research Conference - Connecticut, United States
Duration: 1 Jul 2012 → …

Conference

ConferenceUniversitas 21 Doctoral Research Conference
Country/TerritoryUnited States
CityConnecticut
Period1/07/12 → …

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