An Investigation of the Role of Functional and Emotional Brand Attributes in B2B Purchase Situations.

Sheena Leek, George Christodoulides

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationIMP Asia
Publication statusPublished - 2014
EventIMP Asia - , Indonesia
Duration: 7 Dec 201410 Dec 2014

Conference

ConferenceIMP Asia
Country/TerritoryIndonesia
Period7/12/1410/12/14

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