An investigation of the role of functional and emotional qualities of a brand in the organisational decision making process

Sheena Leek, George Christodoulides

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	5th IMP Asia Conference
Publication status	Published - 2012
Event	5th IMP Asia Conference - Goa, India Duration: 9 Dec 2012 → …

Cite this

@inproceedings{36db22dcc8a74ac4a8b415227f393c86,

title = "An investigation of the role of functional and emotional qualities of a brand in the organisational decision making process",

author = "Sheena Leek and George Christodoulides",

year = "2012",

language = "English",

booktitle = "5th IMP Asia Conference",

note = "5th IMP Asia Conference ; Conference date: 09-12-2012",

}