A literature review and future agenda for B2B Branding

Sheena Leek, George Christodoulides

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original languageEnglish
Title of host publication26th IMP
Publication statusPublished - 2010
Event26th IMP Conference - Budapest, United Kingdom
Duration: 2 Sept 2010 → …

Conference

Conference26th IMP Conference
Country/TerritoryUnited Kingdom
CityBudapest
Period2/09/10 → …

Cite this