Using Social Marketing to Promote COVID-19 Vaccination Uptake: Lessons from the “AUBe Vaccinated” Campaign

Marco Bardus; Carine Sakr

Using Social Marketing to Promote COVID-19 Vaccination Uptake: Lessons from the “AUBe Vaccinated” Campaign

Applied Health Sciences

Research output: Contribution to conference (unpublished) › Paper › peer-review

34 Downloads (Pure)

Original language	English
Publication status	Published - 6 Sept 2022
Event	7th World Social Marketing Conference: Tackling Grand Challenges: Together for Impact - Hilton Metropole, Brighton, United Kingdom Duration: 5 Sept 2022 → 8 Sept 2022 Conference number: 7th https://wsmconference.com/brighton-2022

Conference

Conference	7th World Social Marketing Conference
Abbreviated title	WSMC 2022
Country/Territory	United Kingdom
City	Brighton
Period	5/09/22 → 8/09/22
Internet address	https://wsmconference.com/brighton-2022

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

BardusM2022UsingSubmitted manuscript, 591 KBLicence: None: All rights reserved

1 Article

Using Social Marketing to Promote COVID-19 Vaccination Uptake: A Case Study from the “AUBe Vaccinated” Campaign
Bardus, M., Assaf, S. A. & Sakr, C. J., 16 Feb 2023, In: Vaccines. 11, 2, 14 p., 459.
Research output: Contribution to journal › Article › peer-review

Open Access
File
207 Downloads (Pure)

1 Membership of working group or committee
1 Member of an organisation

COVID-19 Vaccination Working Group, AUB (External organisation)
Bardus, M. (Advisor)
Apr 2021 → Oct 2021
Activity: Membership › Membership of working group or committee
European Social Marketing Association (External organisation)
Bardus, M. (Member)
2012 → …
Activity: Membership › Member of an organisation

Best intervention/case study submission
Bardus, M. (Recipient), 7 Sept 2022
Prize: Prize (including medals and awards)

Cite this

@conference{349066225cc04b46af171b36e9b2ea5a,

title = "Using Social Marketing to Promote COVID-19 Vaccination Uptake: Lessons from the “AUBe Vaccinated” Campaign",

author = "Marco Bardus and Carine Sakr",

year = "2022",

month = sep,

day = "6",

language = "English",

note = "7th World Social Marketing Conference : Tackling Grand Challenges: Together for Impact, WSMC 2022 ; Conference date: 05-09-2022 Through 08-09-2022",

url = "https://wsmconference.com/brighton-2022",

}

Using Social Marketing to Promote COVID-19 Vaccination Uptake: Lessons from the “AUBe Vaccinated” Campaign

Conference

UN SDGs

Access to Document

Research output

Using Social Marketing to Promote COVID-19 Vaccination Uptake: A Case Study from the “AUBe Vaccinated” Campaign

Activities

COVID-19 Vaccination Working Group, AUB (External organisation)

European Social Marketing Association (External organisation)

Prizes

Best intervention/case study submission

Cite this