Marco Bardus

Dr., PhD, MA

Accepting PhD Students

PhD projects

Dr Bardus is willing to supervise doctoral research students interested in investigating the use of digital health technologies to address relevant public health issues. An area of particular interest is eHealth literacy, as it is linked to health inequalities and social determinants of health.

Other areas of research include the effectiveness of social marketing and its reporting standards. Projects might include methodological applications such as evidence syntheses of digital interventions, analyses of social media content, and reviews of apps on specific public health issues.


Research activity per year

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Personal profile

Research interests

Dr Marco Bardus' research in health communication aims to understand how to effectively influence behaviours to prevent public health and environmental health issues.

His research focuses on developing, implementing, and evaluating public health interventions using a strategic social marketing framework. His research is placed at the intersection between social and behaviour change communication, risk communication, and behavioural science.

Dr Bardus designed interventions addressing physical activity, weight control, cancer screening, smoking cessation, family planning, COVID-19 prevention, as well as reducing, reusing, or recycling solid waste, in various countries with low resource settings.

He is particularly interested in leveraging the persuasive nature of digital technologies such as mobile apps, social media, and wearables to support health promotion and behaviour change, while considering the role of eHealth literacy as a social determinant of health.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 2 - Zero Hunger
  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 5 - Gender Equality
  • SDG 6 - Clean Water and Sanitation
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action

Education/Academic qualification

Doctor of Philosophy, Theory of Planned Behaviour, Participation, and Physical Activity Communication in the Workplace, Università della Svizzera Italiana

Nov 2008Apr 2012

Award Date: 26 Apr 2012

Master of Arts, Corporate Public Relations, University of Udine

Sept 2004Dec 2007

Award Date: 11 Dec 2007

Bachelor of Arts, Public Relations, University of Udine

Sept 2000Mar 2004

Award Date: 12 Mar 2004


  • RA0421 Public health. Hygiene. Preventive Medicine
  • Social Marketing
  • Health communication
  • Health promotion
  • eHealth
  • H Social Sciences (General)
  • health inequalities
  • Health
  • Health Services Research
  • HE Transportation and Communications
  • Social media
  • Internet
  • mobile health
  • wearables


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Collaborations and top research areas from the last five years

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