Research output per year
Research output per year
Personal profile
Research interests
Dr Marco Bardus' research in health communication aims to understand how to effectively influence behaviours to prevent public health and environmental health issues.
His research focuses on developing, implementing, and evaluating public health interventions using a strategic social marketing framework. His research is placed at the intersection between social and behaviour change communication, risk communication, and behavioural science.
Dr Bardus designed interventions addressing physical activity, weight control, cancer screening, smoking cessation, family planning, COVID-19 prevention, as well as reducing, reusing, or recycling solid waste, in various countries with low resource settings.
He is particularly interested in leveraging the persuasive nature of digital technologies such as mobile apps, social media, and wearables to support health promotion and behaviour change, while considering the role of eHealth literacy as a social determinant of health.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Doctor of Philosophy, Theory of Planned Behaviour, Participation, and Physical Activity Communication in the Workplace, Università della Svizzera Italiana
Nov 2008 → Apr 2012
Award Date: 26 Apr 2012
Master of Arts, Corporate Public Relations, University of Udine
Sept 2004 → Dec 2007
Award Date: 11 Dec 2007
Bachelor of Arts, Public Relations, University of Udine
Sept 2000 → Mar 2004
Award Date: 12 Mar 2004
Keywords
- RA0421 Public health. Hygiene. Preventive Medicine
- Social Marketing
- Health communication
- Health promotion
- eHealth
- H Social Sciences (General)
- health inequalities
- Health
- Health Services Research
- HE Transportation and Communications
- Social media
- Internet
- mobile health
- wearables
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- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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A SIMBA CoMICs Initiative to Cocreating and Disseminating Evidence-Based, Peer-Reviewed Short Videos on Social Media: Mixed Methods Prospective Study
Simba And CoMICs, Elhariry, M., Malhotra, K., Goyal, K., Bardus, M. & Kempegowda, P., 30 Oct 2024, In: JMIR Medical Education. 10, 11 p., e52924.Research output: Contribution to journal › Article › peer-review
Open AccessFile42 Downloads (Pure) -
A Vision of the Future: Harnessing Artificial Intelligence for Strategic Social Marketing
Evans, W. D., Bardus, M. & French, J., 31 May 2024, In: Businesses. 4, 2, p. 196-210 15 p.Research output: Contribution to journal › Review article › peer-review
Open AccessFile107 Downloads (Pure) -
Health communication research in the Arab world: a bibliometric analysis
Bardus, M., Kabakian-Khasholian, T. & Kanj, M., 17 Jul 2024, In: Discover Health Systems. 3, 1, 18 p., 51.Research output: Contribution to journal › Review article › peer-review
Open AccessFile87 Downloads (Pure) -
Disaster waste management challenges and enabling factors for strategic planning: the case of the Beirut Port explosion
Al Tawil, L., Massoud, M. A., Bardus, M. & Alameddine, I., 4 Feb 2023, (E-pub ahead of print) In: Waste Management and Research.Research output: Contribution to journal › Article › peer-review
Open AccessFile72 Downloads (Pure) -
Dispensing and Purchasing Antibiotics without Prescription: A Cross-sectional Study Among Pharmacists and Patients in Beirut, Lebanon
Kakati, R., Nakad Borrego, S., Zareef, R., Atallah, J., Farhat, S., Daye, N., Sadek, S. & Bardus, M., 13 Apr 2023, In: Inquiry : The Journal of Health Care Organization, Provision, and Financing. 60, 11 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile104 Downloads (Pure)
Projects
- 1 Active
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CENTRE-UB Early Career Research Fellowships- Addressing Type 2 Diabetes Stigma
Greenfield, S. (Researcher), Alpion, G. (Researcher), Sun, Z. (Principal Investigator) & Bardus, M. (Researcher)
Economic & Social Research Council
1/11/24 → 31/10/25
Project: Research Councils
Activities
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Health communication research in the Arab World: A scoping review and bibliometric analysis
Bardus, M. (Presenter), Kabakian-Khasholian, T. (Contributor) & Kanj, M. (Contributor)
6 Dec 2023 → 7 Dec 2023Activity: Academic and Industrial events › Conference, workshop or symposium
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Wikaytek, a Software to Combat COVID-19 Infodemic: Lessons From a Multidisciplinary Approach to Social and Behavior Change
Abou Harb, R. (Presenter), Germani, A. (Contributor), Farah, C. (Contributor), Semaan, J. (Contributor), Bardus, M. (Contributor) & Elhajj, I. (Contributor)
8 Nov 2023Activity: Academic and Industrial events › Conference, workshop or symposium
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Effectiveness of social marketing interventions: A scoping umbrella review
Bardus, M. (Presenter), Suggs, L. S. (Contributor), Evans, W. D. (Contributor), Rundle-Thiele, S. (Contributor) & Kubacki, K. (Contributor)
2 Nov 2023Activity: Academic and Industrial events › Conference, workshop or symposium
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Promoting plastic bottle recycling and reducing in a university campus in the Middle East. Submitted to the 2022 World Social Marketing Conference
Sayegh, Z. (Contributor), Farhat, J. (Presenter), Jaber, S. (Presenter), Kutensa, F. (Contributor), Merhebi, F. (Contributor) & Bardus, M. (Contributor)
5 Sept 2022Activity: Academic and Industrial events › Conference, workshop or symposium
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Developing a social media intervention to counter COVID-19 misinformation in Lebanon
Kabakian-Khasholian, T. (Presenter), Makhoul, J. (Contributor), Al-Majthoub, L. (Contributor), Abou Khouzam, M. (Contributor) & Bardus, M. (Presenter)
5 Sept 2022Activity: Academic and Industrial events › Conference, workshop or symposium
Prizes
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Advanced Postdoc.Mobility Grant
Bardus, M. (Recipient), Dec 2015
Prize: Fellowship awarded competitively
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Best intervention/case study submission
Bardus, M. (Recipient), 7 Sept 2022
Prize: Prize (including medals and awards)
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Fellowship for Prospective Researchers
Bardus, M. (Recipient), Dec 2010
Prize: Fellowship awarded competitively
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Global Health Maternal and Child Health Programme Grant - IDRC
Al Nsour, M. (Recipient), Bardus, M. (Recipient), Abdelnour, S. (Recipient) & Khader, Y. S. (Recipient), Sept 2019
Prize: Fellowship awarded competitively
Press/Media
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Defining and expanding the frontiers of “digital health”
24/10/21
1 item of Media coverage
Press/Media: Press / Media
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