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The bottom-up place branding of a neighborhood: analyzing a case of selective empowerment
Alessandro Gerosa, Maria Tartari
Birmingham Business School
Research output
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peer-review
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Dive into the research topics of 'The bottom-up place branding of a neighborhood: analyzing a case of selective empowerment'. Together they form a unique fingerprint.
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Business & Economics
Bottom-up
81%
Branding
17%
Criticality
21%
Economic Capital
23%
Empowerment
71%
Ethnography
17%
Hegemony
17%
Local Communities
19%
Marginalization
23%
Place Branding
100%
Place Identity
53%
Policymaker
15%
Positive Externalities
21%
Rebranding
77%
Residents
16%
Social Groups
21%
Socioeconomic
14%
Top-down
19%
Earth & Environmental Sciences
economics
21%
empowerment
96%
ethnography
54%
externality
44%
hegemony
60%
loss
39%
marginalization
52%
policy
22%
social change
45%
social group
47%
social impact
42%
socioeconomics
30%
Arts & Humanities
Bottom-up
75%
Branding
69%
Criticality
26%
Cultural Hegemony
24%
Economics
9%
Empowerment
78%
Entanglement
19%
Ethnography
23%
Externalities
24%
Local Communities
18%
Marginalization
19%
Policymaker
11%
Residents
15%
Social Groups
21%
Top-down
19%
Social Sciences
empowerment
59%
ethnography
16%
Group
5%
hegemony
17%
literature
23%
resident
12%
social change
15%
social economics
16%
social effects
16%