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The bottom-up place branding of a neighborhood: analyzing a case of selective empowerment
Alessandro Gerosa, Maria Tartari
Birmingham Business School
Research output
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peer-review
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Dive into the research topics of 'The bottom-up place branding of a neighborhood: analyzing a case of selective empowerment'. Together they form a unique fingerprint.
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Business & Economics
Place Branding
100%
Bottom-up
81%
Rebranding
77%
Empowerment
71%
Place Identity
53%
Marginalization
23%
Economic Capital
23%
Positive Externalities
21%
Criticality
21%
Social Groups
21%
Top-down
19%
Local Communities
19%
Ethnography
17%
Hegemony
17%
Branding
17%
Residents
16%
Policymaker
15%
Socioeconomic
14%
Earth & Environmental Sciences
empowerment
96%
hegemony
60%
ethnography
54%
marginalization
52%
social group
47%
social change
45%
externality
44%
social impact
42%
loss
39%
socioeconomics
30%
policy
22%
economics
21%
Arts & Humanities
Empowerment
78%
Bottom-up
75%
Branding
69%
Criticality
26%
Cultural Hegemony
24%
Externalities
24%
Ethnography
23%
Social Groups
21%
Top-down
19%
Marginalization
19%
Entanglement
19%
Local Communities
18%
Residents
15%
Policymaker
11%
Economics
9%
Social Sciences
empowerment
59%
literature
23%
hegemony
17%
social effects
16%
ethnography
16%
social economics
16%
social change
15%
resident
12%
Group
5%