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The bottom-up place branding of a neighborhood: analyzing a case of selective empowerment
Alessandro Gerosa, Maria Tartari
Birmingham Business School
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Keyphrases
Rebranding
100%
Selective Empowerment
100%
Place Branding
100%
Place Identity
66%
Politicians
33%
Social Culture
33%
Marginalization
33%
Positive Externalities
33%
Social Change
33%
Article Analysis
33%
Economic Capital
33%
Social Impact
33%
Social Groups
33%
Social Economics
33%
Entanglement
33%
Cultural Hegemony
33%
Place Theory
33%
Socio-economic Processes
33%
Hyperdiverse
33%
Urban Branding
33%
Nolo
33%
Branding Process
33%
Social Sciences
Place Identity
100%
Social Exclusion
50%
Social Class
50%
Dominant Culture
50%
Social Economics
50%
Externality
50%
Economics, Econometrics and Finance
Externalities
100%
Social Change
100%