Abstract
One of the major problems for the Newly Inudustri-alised Countries (NIC) in South East Asia is to create a balance between the foreign firms, their establishments, and the local industries. A very little research has been done which analyses the effects of these foreign establishments on the local industries. The effects of Swedish establishment on the local industries, in these countries, have not been studied before. The study would analyse the Swedish establishments in Thailand, Philippines and Indonesia, that how these establishments have effected the local industries. The theoretical background of the study is the research already done in Uppsala, inter-organisational theory, transaction cost theory and the network approach. Data collection is to be done by interviewing ten Swedish firms and their subsidiaries.
| Original language | English |
|---|---|
| Title of host publication | Developments in Marketing Science |
| Subtitle of host publication | Proceedings of the Academy of Marketing Science |
| Publisher | Springer Nature |
| Pages | 466 |
| Number of pages | 1 |
| DOIs | |
| Publication status | Published - 2015 |
Publication series
| Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
|---|---|
| ISSN (Print) | 2363-6165 |
| ISSN (Electronic) | 2363-6173 |
Bibliographical note
Publisher Copyright:© 2015, Academy of Marketing Science.
Keywords
- Data Collection
- Foreign Firm
- Network Approach
- Theoretical Background
- Transaction Cost
ASJC Scopus subject areas
- Marketing
- Strategy and Management