Pervez Ghauri


Accepting PhD Students

PhD projects

Pervez Ghauri is interested in supervising doctoral research in:

Internationalization process of the firm (e.g., entry strategies)
Multinational Enterprises (MNEs) and emerging markets
the impact of MNEs on local development, poverty reduction and CSR
International business negotiations
Market driving strategies: Beyond market orientation

1986 …2023

Research activity per year

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Personal profile

Research interests

1. Multinational Enterprises (MNEs) and emerging markets
2. The impact of MNEs on local development, poverty reduction

3. MNEs and sustainable development reducing inequalities
4. International business negotiations
5. Market driving strategies: Beyond market orientation


Prof. Ghauri is a scholar with extensive experience in teaching, research and institution building. Before joining Oslo Business School in Norway (later merged with the Norwegian School of Management) as an Associate Dean, responsible for developing MBA and Executive MBA programmes, which became the flagship programmes for the school, professors Ghauri graduated from Uppsala University in Sweden with a Master and PhD and worked there as Assistant and Associate Professor for several years. He then joined the University of Groningen in Netherlands as Professor and Chair in the Faculty of Management & Organization, where he served the faculty as Dean between 1997 and 2001. During this period, he developed several international Master programmes in collaboration with Uppsala University, Sweden and University of Florida Gainesville, USA.

In 2001, Prof. Ghauri was invited to join Manchester Business School as Professor and Chair, where his main task was to develop an International Business Group and a Master programme in International Business and Management. In 2007, the International Business subject area at Manchester Business School was ranked as fifth in the world, second in Europe and number one in the UK by the Financial Times annual rankingHe then joined King’s College London as a Chaired Professor in May 2008 and worked there until he was approached by the University of Birmingham in 2015, where he is working at present. During the 7 years at King’s, he developed the MSc International Marketing and totally reorganised the MSc in International Management programmes. These 2 programmes are still the flagship programmes at King’s Business School.

During the years at King’s, he had an exciting portfolio of three fully funded research projects (funded by FP7- EU, ESRC and Soderberg’s Foundation Sweden). The focus in these projects has been multinational enterprises and their strategies and activities in Emerging Markets. For example, in the FP7-EU funded project (€ 2.3 million); “The impact of Multinational Enterprises on poverty reduction and sustainable development in Emerging Markets” was investigated. 

At present, he is working on three research projects:

1.     Creating competitive advantage by serving marginalised communities in emerging markets: European firms in Latin America. With Axele Giroud, Manchester Business School, U.K. and Jorge Carniero, FGV, Brazil. Total funding of £1 million by ESRC – FAPESP, U.K.


2.     Creating Competitive Position through Ethical Behaviour: Swedish Firms in Emerging Markets, (with Ulf Elg, Lund University and Sara Hanell from Stockholm School of Economics, Sweden). Total funding of 7.4 million SEK (£700,000) funded by Riksbankens Jubileumsfond, Sweden. Three year project starting January 2019 (Extended for 1 year).


3.     ESRC-GCRF funding for the project, “Digital Technology-based New Business Model for Inclusive Development” (with X. Fu, Oxford University) at a total value of £ 772,000. Awarded in July 2018 with the project starting in September 2018 (Extended for 1 year).


For the IDMODEL project an APP has been developed and launched in Bangladesh that is now being used by people from poorer communities. Universty of Oxford and University of Birmingham are now registering a spin-off company and the idea is to expand the APP to more wider communities and perhaps to other developing countries. The project has thus an huge impact. Both Universities are also working on writing up impact cases.

Prof. Ghauri also sits on the Board of Directors for the Centre of International Business at Leeds University Business School in the U.K. Whilst serving on several review panels worldwide – from reviewing academic programmes through to external assessments for professorships. He is regularly invited to academic and professional conferences as a keynote speaker.

He has published more than 30 books and 160+ journal articles in top level journals. Some of his books have been translated in several languages and are used globally, including the USA, across Europe, China and other Asian countries.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 1 - No Poverty
  • SDG 3 - Good Health and Well-being
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action
  • SDG 16 - Peace, Justice and Strong Institutions
  • SDG 17 - Partnerships for the Goals

Education/Academic qualification

Doctor of Social Science, • PhD in Business Studies , University of Uppsala

… → 1984

Master of Science, Master of Business Studies, University of Uppsala

… → 1979

Bachelor of Social Science, Bachelor of Commerce (Honours) , University of the Punjab

… → 1978

External positions

Academy of International Business



  • H Social Sciences (General)
  • Multinationals in Emerging Markets
  • International
  • Inward and Outward FDI
  • International Business Negotiations
  • International Mergers and Acquisitions
  • International Management
  • Multinational Enterprises, Multinational Enterprises
  • International Business Strategy
  • Business Models
  • Research Methods
  • International Business
  • sustainability


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Collaborations and top research areas from the last five years

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