Original language | English |
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Pages (from-to) | 1140-1164 |
Number of pages | 25 |
Journal | European Journal of Marketing |
Volume | 44 |
Issue number | 7/8 |
DOIs | |
Publication status | Published - 1 Jan 2010 |
Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign
Gianfranco Walsh, L.M. Hassan, Edward Shiu, Craig Andrews, G. Hastings
Research output: Contribution to journal › Article › peer-review