Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign

Gianfranco Walsh, L.M. Hassan, Edward Shiu, Craig Andrews, G. Hastings

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1140-1164
Number of pages	25
Journal	European Journal of Marketing
Volume	44
Issue number	7/8
DOIs	https://doi.org/10.1108/03090561011047562
Publication status	Published - 1 Jan 2010

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