Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign

Gianfranco Walsh, L.M. Hassan, Edward Shiu, Craig Andrews, G. Hastings

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1140-1164
Number of pages25
JournalEuropean Journal of Marketing
Volume44
Issue number7/8
DOIs
Publication statusPublished - 1 Jan 2010

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