Original language | English |
---|---|
Title of host publication | The Palgrave Encyclopedia of Social Marketing |
Editors | Chahid Fourali, Jeff French |
Place of Publication | Cham |
Publisher | Palgrave Macmillan |
Pages | 1-5 |
Number of pages | 5 |
ISBN (Electronic) | 9783030144494 |
ISBN (Print) | 9783030144494 |
DOIs | |
Publication status | Published - 3 Aug 2022 |
Keywords
- Research methods
- Methodology
- Planning
- Designing