Negotiations in Turn-Key Projects a Cross-Cultural Study

Pervez N. Ghauri, Finn Wiedersheim-Paul

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Turn-key projects are becoming increasingly frequent in international business. In these projects negotiation process is of particular interest. In this paper a model has been developed for the investigation of the important factors in negotiation process. This model has been utilized to describe and analyze two case studies.

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages551
Number of pages1
DOIs
Publication statusPublished - 2015

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Bibliographical note

Publisher Copyright:
© 2015, Academy of Marketing Science.

ASJC Scopus subject areas

  • Marketing
  • Strategy and Management

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