| Original language | English |
|---|---|
| Journal | European Journal of Marketing |
| Publication status | Published - 2003 |
Negotiating with Chinese: A Socio-Cultural Analysis
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Journal | European Journal of Marketing |
| Publication status | Published - 2003 |