Mimetic and experiential effects in international marketing alliance formations of US pharmaceuticals firms: An event history analysis

Sengun Yeniyurt^*, Janell D. Townsend, S. Tamer Cavusgil, Pervez N. Ghauri

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	International Business Strategy
Subtitle of host publication	Theory and Practice
Publisher	Taylor and Francis
Pages	323-347
Number of pages	25
ISBN (Electronic)	9781315848365
ISBN (Print)	9780415624695
Publication status	Published - 20 Feb 2015

ASJC Scopus subject areas

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