Marketing in the film industry

F. Kerrigan, Peter Fraser, Mustafa Ozbilgin

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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  • 2004

    Arts marketing

    Kerrigan, F. (ed.), Fraser, P. (ed.) & Ozbilgin, M. (ed.), 11 May 2004, 1st ed. Routledge. 240 p.

    Research output: Book/Report › Book