Arts marketing

Finola Kerrigan (Editor), Peter Fraser (Editor), Mustafa Ozbilgin (Editor)

Research output: Book/ReportBook

Abstract

Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field.

Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.
Original languageEnglish
PublisherRoutledge
Number of pages240
Edition1st
ISBN (Electronic)9780080472058
ISBN (Print)9780750659680, 9781138144880
DOIs
Publication statusPublished - 11 May 2004

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  • Introduction

    Kerrigan, F., Fraser, P. & Ozbilgin, M., 11 May 2004, Arts Marketing. Kerrigan, F., Fraser, P. & Ozbilgin, M. (eds.). 1st ed. Routledge, 5 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • Key issues in arts marketing

    Fraser, P., Kerrigan, F. & Ozbilgin, M., 11 May 2004, Arts Marketing. Kerrigan, F., Fraser, P. & Ozbilgin, M. (eds.). 1st ed. Routledge, 11 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • Marketing in the film industry

    Kerrigan, F., Fraser, P. & Ozbilgin, M., 11 May 2004, Arts Marketing. Kerrigan, F., Fraser, P. & Ozbilgin, M. (eds.). 1st ed. Routledge, 16 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

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