TY - BOOK
T1 - Arts marketing
A2 - Kerrigan, Finola
A2 - Fraser, Peter
A2 - Ozbilgin, Mustafa
PY - 2004/5/11
Y1 - 2004/5/11
N2 - Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field.Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.
AB - Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field.Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.
UR - http://www.scopus.com/inward/record.url?eid=2-s2.0-84909027753&partnerID=MN8TOARS
UR - https://www.routledge.com/Arts-Marketing/Ozbilgin-Kerrigan-Fraser/p/book/9780750659680
U2 - 10.4324/9780080472058
DO - 10.4324/9780080472058
M3 - Book
SN - 9780750659680
SN - 9781138144880
BT - Arts marketing
PB - Routledge
ER -