| Original language | English |
|---|---|
| Place of Publication | London |
| Publisher | McGraw-Hill Education |
| Edition | 5th |
| ISBN (Electronic) | 9781526848604, 1398923540 |
| ISBN (Print) | 9781526848598, 1526848597 |
| Publication status | Published - 6 Aug 2021 |
International Marketing
Pervez N Ghauri (Editor), Philip R. Cateora (Editor)
Research output: Book/Report › Book