Abstract
This article extends Buckley, Pass, and Prescott (1988, 1990, 1992) by using case research to examine factors contributing to international competitiveness, in the context of SME software developers and engineering consultants. The results indicate that universal prescriptions of international competitiveness measures are inappropriate. Implications are drawn for research and practice.
Original language | English |
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Pages (from-to) | 8-27 |
Number of pages | 20 |
Journal | Journal of International Marketing |
Volume | 6 |
Issue number | 2 |
DOIs | |
Publication status | Published - 1998 |
ASJC Scopus subject areas
- Business and International Management
- Marketing