International Competitiveness: Empirical Findings from SME Service Firms

Nicole E. Coviello, Pervez N. Ghauri, Kristina A.M. Martin

Research output: Contribution to journalArticlepeer-review

65 Citations (Scopus)


This article extends Buckley, Pass, and Prescott (1988, 1990, 1992) by using case research to examine factors contributing to international competitiveness, in the context of SME software developers and engineering consultants. The results indicate that universal prescriptions of international competitiveness measures are inappropriate. Implications are drawn for research and practice.

Original languageEnglish
Pages (from-to)8-27
Number of pages20
JournalJournal of International Marketing
Issue number2
Publication statusPublished - 1998

ASJC Scopus subject areas

  • Business and International Management
  • Marketing


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