Engaging Students and Communities Through Service Learning and Community-Academia Partnerships: Lessons From Social Marketing Education

Marco Bardus; Christine T. Domegan; L. Suzanne Suggs; Bent Egberg Mikkelsen

doi:10.4018/978-1-5225-6295-5.ch008

Engaging Students and Communities Through Service Learning and Community-Academia Partnerships: Lessons From Social Marketing Education

Marco Bardus, Christine T. Domegan, L. Suzanne Suggs, Bent Egberg Mikkelsen

Applied Health Sciences

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Abstract

In this chapter, the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues (i.e., waste minimization [Lebanon], food consumption [Denmark], intellectual disability [Ireland], water consumption, and plastic waste reduction [Switzerland]). This chapter stems from discussions generated during a thematic workshop the authors organized at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.

Original language	English
Title of host publication	Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
Editors	M Pinheiro, A Estima, S Marques
Publisher	IGI Global
Chapter	8
Pages	84-116
ISBN (Electronic)	9781522562962
ISBN (Print)	9781522562955, 9781522586913
DOIs	https://doi.org/10.4018/978-1-5225-6295-5.ch008
Publication status	Published - 2019

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.4018/978-1-5225-6295-5.ch008Licence: None: All rights reserved

http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6295-5.ch008

1 Poster

Teaching social marketing using an innovative constructivist approach
Bardus, M. & Suggs, L. S., 2012.
Research output: Contribution to conference (unpublished) › Poster › peer-review

3 Conference, workshop or symposium

Promoting plastic bottle recycling and reducing in a university campus in the Middle East. Submitted to the 2022 World Social Marketing Conference
Sayegh, Z. (Contributor), Farhat, J. (Presenter), Jaber, S. (Presenter), Kutensa, F. (Contributor), Merhebi, F. (Contributor) & Bardus, M. (Contributor)
5 Sept 2022
Activity: Academic and Industrial events › Conference, workshop or symposium
“Will it Blend?” Introducing Blended Learning in a Service Learning-based Social Marketing Course
Bardus, M. (Presenter)
6 Sept 2018
Activity: Academic and Industrial events › Conference, workshop or symposium
Enhancing Civic Engagement and Enabling Communities: Using Service Learning in Social Marketing Education
Bardus, M. (Presenter), Kabakian-Khasholian, T. (Contributor), Afifi, R. (Contributor), Kanj, M. (Contributor), Germani, A. (Contributor) & Armoush, S. (Contributor)
22 Sept 2016
Activity: Academic and Industrial events › Conference, workshop or symposium

Scholarship for Teaching and Learning
Bardus, M. (Recipient), Kabakian-Khasholian, T. (Recipient), Kanj, M. (Recipient) & Germani, A. (Recipient), Mar 2017
Prize: Fellowship awarded competitively

Cite this

Bardus, M., Domegan, C. T., Suggs, L. S., & Mikkelsen, B. E. (2019). Engaging Students and Communities Through Service Learning and Community-Academia Partnerships: Lessons From Social Marketing Education. In M. Pinheiro, A. Estima, & S. Marques (Eds.), Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession (pp. 84-116). IGI Global. https://doi.org/10.4018/978-1-5225-6295-5.ch008

Bardus, Marco ; Domegan, Christine T. ; Suggs, L. Suzanne et al. / Engaging Students and Communities Through Service Learning and Community-Academia Partnerships : Lessons From Social Marketing Education. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession. editor / M Pinheiro ; A Estima ; S Marques. IGI Global, 2019. pp. 84-116

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abstract = "In this chapter, the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues (i.e., waste minimization [Lebanon], food consumption [Denmark], intellectual disability [Ireland], water consumption, and plastic waste reduction [Switzerland]). This chapter stems from discussions generated during a thematic workshop the authors organized at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.",

author = "Marco Bardus and Domegan, {Christine T.} and Suggs, {L. Suzanne} and Mikkelsen, {Bent Egberg}",

year = "2019",

doi = "10.4018/978-1-5225-6295-5.ch008",

language = "English",

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pages = "84--116",

editor = "M Pinheiro and A Estima and S Marques",

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publisher = "IGI Global",

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Bardus, M, Domegan, CT, Suggs, LS & Mikkelsen, BE 2019, Engaging Students and Communities Through Service Learning and Community-Academia Partnerships: Lessons From Social Marketing Education. in M Pinheiro, A Estima & S Marques (eds), Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession. IGI Global, pp. 84-116. https://doi.org/10.4018/978-1-5225-6295-5.ch008

Engaging Students and Communities Through Service Learning and Community-Academia Partnerships: Lessons From Social Marketing Education. / Bardus, Marco; Domegan, Christine T.; Suggs, L. Suzanne et al.
Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession. ed. / M Pinheiro; A Estima; S Marques. IGI Global, 2019. p. 84-116.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

TY - CHAP

T1 - Engaging Students and Communities Through Service Learning and Community-Academia Partnerships

T2 - Lessons From Social Marketing Education

AU - Bardus, Marco

AU - Domegan, Christine T.

AU - Suggs, L. Suzanne

AU - Mikkelsen, Bent Egberg

PY - 2019

Y1 - 2019

N2 - In this chapter, the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues (i.e., waste minimization [Lebanon], food consumption [Denmark], intellectual disability [Ireland], water consumption, and plastic waste reduction [Switzerland]). This chapter stems from discussions generated during a thematic workshop the authors organized at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.

AB - In this chapter, the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues (i.e., waste minimization [Lebanon], food consumption [Denmark], intellectual disability [Ireland], water consumption, and plastic waste reduction [Switzerland]). This chapter stems from discussions generated during a thematic workshop the authors organized at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.

U2 - 10.4018/978-1-5225-6295-5.ch008

DO - 10.4018/978-1-5225-6295-5.ch008

M3 - Chapter (peer-reviewed)

SN - 9781522562955

SN - 9781522586913

SP - 84

EP - 116

BT - Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession

A2 - Pinheiro, M

A2 - Estima, A

A2 - Marques, S

PB - IGI Global

ER -

Bardus M, Domegan CT, Suggs LS, Mikkelsen BE. Engaging Students and Communities Through Service Learning and Community-Academia Partnerships: Lessons From Social Marketing Education. In Pinheiro M, Estima A, Marques S, editors, Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession. IGI Global. 2019. p. 84-116 doi: 10.4018/978-1-5225-6295-5.ch008

Engaging Students and Communities Through Service Learning and Community-Academia Partnerships: Lessons From Social Marketing Education

Abstract

UN SDGs

Access to Document

Fingerprint

Research output

Teaching social marketing using an innovative constructivist approach

Activities

Promoting plastic bottle recycling and reducing in a university campus in the Middle East. Submitted to the 2022 World Social Marketing Conference

“Will it Blend?” Introducing Blended Learning in a Service Learning-based Social Marketing Course

Enhancing Civic Engagement and Enabling Communities: Using Service Learning in Social Marketing Education

Prizes

Scholarship for Teaching and Learning

Cite this