Developing a pilot community-based social marketing intervention promoting sorting waste at home for the RESQ Project: “Don’t waste your waste”

Lamia Ghernati; Dana Matbouli; Reem El Helou; Marco Bardus; May Massoud

Developing a pilot community-based social marketing intervention promoting sorting waste at home for the RESQ Project: “Don’t waste your waste”

Lamia Ghernati, Dana Matbouli, Reem El Helou, Marco Bardus, May Massoud

Applied Health Research

Research output: Contribution to conference (unpublished) › Paper › peer-review

60 Downloads (Pure)

Original language	English
Publication status	Published - 6 Sept 2022
Event	7th World Social Marketing Conference: Tackling Grand Challenges: Together for Impact - Hilton Metropole, Brighton, United Kingdom Duration: 5 Sept 2022 → 8 Sept 2022 Conference number: 7th https://wsmconference.com/brighton-2022

Conference

Conference	7th World Social Marketing Conference
Abbreviated title	WSMC 2022
Country/Territory	United Kingdom
City	Brighton
Period	5/09/22 → 8/09/22
Internet address	https://wsmconference.com/brighton-2022

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

GhernatiL2022DevelopingAccepted author manuscript, 590 KBLicence: None: All rights reserved

1 Article

Predicting the intention to sort waste at home in rural communities in Lebanon: an application of the theory of planned behaviour
Bardus, M. & Massoud, M., 31 Jul 2022, In: International Journal of Environmental Research and Public Health. 19, 15, 18 p., 9383.
Research output: Contribution to journal › Article › peer-review

Open Access
File

1 Consultancy
1 Member of an organisation
1 Guest lecture or Invited talk

Community-based Social Marketing (CBSM)
Marco Bardus (Organiser)
16 Jul 2020 → 17 Jul 2020
Activity: Academic and Industrial events › Guest lecture or Invited talk
A formative survey of citizens’ knowledge, beliefs and behaviours related to solid waste segregation at source in the South of Lebanon
Marco Bardus (Consultant) & May Massoud (Consultant)
1 Jun 2018 → 31 Dec 2022
Activity: Consultancy, CPD, training and secondments › Consultancy
European Social Marketing Association (External organisation)
Marco Bardus (Member)
2012 → …
Activity: Membership › Member of an organisation

ProMARE Grant - Delegation of the EU in Lebanon
Massoud, May (Recipient) & Bardus, Marco (Recipient), May 2018
Prize: Fellowship awarded competitively

Cite this

@conference{34fb354a1a994dfbb95dec330171dfd2,

title = "Developing a pilot community-based social marketing intervention promoting sorting waste at home for the RESQ Project: “Don{\textquoteright}t waste your waste”",

author = "Lamia Ghernati and Dana Matbouli and {El Helou}, Reem and Marco Bardus and May Massoud",

year = "2022",

month = sep,

day = "6",

language = "English",

note = "7th World Social Marketing Conference : Tackling Grand Challenges: Together for Impact, WSMC 2022 ; Conference date: 05-09-2022 Through 08-09-2022",

url = "https://wsmconference.com/brighton-2022",

}

Developing a pilot community-based social marketing intervention promoting sorting waste at home for the RESQ Project: “Don’t waste your waste”. / Ghernati, Lamia; Matbouli, Dana; El Helou, Reem et al.
2022. Paper presented at 7th World Social Marketing Conference, Brighton, United Kingdom.

Research output: Contribution to conference (unpublished) › Paper › peer-review

TY - CONF

T1 - Developing a pilot community-based social marketing intervention promoting sorting waste at home for the RESQ Project

T2 - 7th World Social Marketing Conference

AU - Ghernati, Lamia

AU - Matbouli, Dana

AU - El Helou, Reem

AU - Bardus, Marco

AU - Massoud, May

N1 - Conference code: 7th

PY - 2022/9/6

Y1 - 2022/9/6

UR - https://wsmconference.com/brighton-2022

M3 - Paper

Y2 - 5 September 2022 through 8 September 2022

ER -

Developing a pilot community-based social marketing intervention promoting sorting waste at home for the RESQ Project: “Don’t waste your waste”

Conference

UN SDGs

Access to Document

Research output

Predicting the intention to sort waste at home in rural communities in Lebanon: an application of the theory of planned behaviour

Activities

Community-based Social Marketing (CBSM)

A formative survey of citizens’ knowledge, beliefs and behaviours related to solid waste segregation at source in the South of Lebanon

European Social Marketing Association (External organisation)

Prizes

ProMARE Grant - Delegation of the EU in Lebanon

Cite this