Co-development as a marketing strategy in the construction industry

F. Crespin-Mazet, P. Ghauri

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Industrial Marketing Management
DOIs	https://doi.org/10.1016/j.indmarman.2006.02.011
Publication status	Published - 2007

Access to Document

TY - JOUR

T1 - Co-development as a marketing strategy in the construction industry

AU - Crespin-Mazet, F.

AU - Ghauri, P.

PY - 2007

Y1 - 2007

UR - http://www.scopus.com/inward/record.url?eid=2-s2.0-33846677719&partnerID=MN8TOARS

U2 - 10.1016/j.indmarman.2006.02.011

DO - 10.1016/j.indmarman.2006.02.011

M3 - Article

SN - 0019-8501

JO - Industrial Marketing Management

JF - Industrial Marketing Management

ER -