Senika Dewnarain

Accepting PhD Students

PhD projects

Customer engagement, brand loyalty, social customer relationship management, word of mouth marketing, digital marketing

Research activity per year

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2023

Rethinking Customer Engagement through Social Customer Relationship Management
Dewnarain, S., Mavondo, F., Ramkissoon, H. & Shalaan, A., 4 Apr 2023, 27th International Conference on Corporate and Marketing Communications. Tourky, M. & Theoharakis, V. (eds.). UK: Cranfield University, p. 87-90 4 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Open Access
2018
The Use of Social Customer Relationship Management for Optimising Business Performance in the Hotel Industryin Mauritius
Dewnarain, S., 30 Jan 2018, The Use of Social Customer Relationship Management for Optimising Business Performance in the Hotel Industryin Mauritius . p. 33-40
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Research output