Using triangulation to assess services brand success

Leslie de Chernatony, Susan Cottam, S Segal-Horn

Research output: Contribution to conference (unpublished) › Abstract

Original language	English
Pages	91-92
Number of pages	2
Publication status	Published - 1 Jan 2004
Event	33rd European Marketing Academy Conference: Worldwide Marketing - Spain Duration: 1 Jan 2004 → …

Conference	33rd European Marketing Academy Conference: Worldwide Marketing
City	Spain
Period	1/01/04 → …

Cite this

@conference{12957b2ba48645549fc36078558a05e3,

title = "Using triangulation to assess services brand success",

author = "{de Chernatony}, Leslie and Susan Cottam and S Segal-Horn",

year = "2004",

month = jan,

day = "1",

language = "English",

pages = "91--92",

note = "33rd European Marketing Academy Conference: Worldwide Marketing ; Conference date: 01-01-2004",

}