Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands

Nina Michaelidou, NT Siamagka, George Christodoulides

Research output: Contribution to journalArticle

437 Citations (Scopus)
Original languageEnglish
Pages (from-to)1153-1159
Number of pages7
JournalIndustrial Marketing Management
Issue number7
Publication statusPublished - 1 Oct 2011

Cite this