Original language | English |
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Pages (from-to) | 1153-1159 |
Number of pages | 7 |
Journal | Industrial Marketing Management |
Volume | 40 |
Issue number | 7 |
DOIs | |
Publication status | Published - 1 Oct 2011 |
Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands
Nina Michaelidou, NT Siamagka, George Christodoulides
Research output: Contribution to journal › Article
437
Citations
(Scopus)