Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands

Nina Michaelidou, NT Siamagka, George Christodoulides

    Research output: Contribution to journalArticle

    437 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)1153-1159
    Number of pages7
    JournalIndustrial Marketing Management
    Issue number7
    Publication statusPublished - 1 Oct 2011

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