Abstract
The management of conflicts that emerge during new service development (NSD) has escaped the attention of scholars. Yet differing conflict management styles (CMS) of team members and dynamics within the team create a complex managerial challenge. Additionally, the broader literature on conflict resolution shows contradictory findings preventing a clear roadmap for practitioner use when such conflicts emerge. This study draws on complexity theory and employs fuzzy set qualitative comparative analysis, drawing on data from 543 members of 116 NSD projects, to unravel conflict resolution recipes. The results reveal, in detail, the variety of causal patterns that explain the linkages between individual CMS, the dynamics of the team, and two critical conflict characteristics: conflict intensity and frequency. Implications for theory and practice are identified and discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 4042-4055 |
| Number of pages | 14 |
| Journal | Journal of Business Research |
| Volume | 69 |
| Issue number | 10 |
| DOIs | |
| Publication status | Published - 1 Oct 2016 |
Bibliographical note
Publisher Copyright:© 2016 Elsevier Inc.
Keywords
- Conflict resolution
- Conflict style
- New service development
- Qualitative comparative analysis
ASJC Scopus subject areas
- Marketing