Understanding and communicating brand values in B2B markets

Joanne Lynch, Leslie de Chernatony

Research output: Contribution to conference (unpublished) › Abstract

Original language	English
Publication status	Published - 1 Jan 2007
Event	Thought Leaders International Conference on Brand Management - University of Birmingham - Birmingham Business School, Birmingham, United Kingdom Duration: 24 Apr 2007 → 25 Apr 2007

Conference	Thought Leaders International Conference on Brand Management
Country/Territory	United Kingdom
City	Birmingham
Period	24/04/07 → 25/04/07

Cite this

@conference{53082546b0bf41e78e57da7835a8043a,

title = "Understanding and communicating brand values in B2B markets",

author = "Joanne Lynch and {de Chernatony}, Leslie",

year = "2007",

month = jan,

day = "1",

language = "English",

note = "Thought Leaders International Conference on Brand Management ; Conference date: 24-04-2007 Through 25-04-2007",

}