TY - JOUR
T1 - The personalization model revisited
T2 - An experimental investigation of the role of five personalization-based strategies on prejudice reduction
AU - Ensari, N.
AU - Christian, J.
AU - Kuriyama, D.M.
AU - Miller, N.
N1 - Copyright 2012 Elsevier B.V., All rights reserved.
PY - 2012/7/1
Y1 - 2012/7/1
N2 - In this paper, we report findings from a series of experimental studies investigating the role of five personalization-based strategies (individuation, self-disclosure, decategorization, self-other comparison, and empathy) on prejudice reduction. As anticipated, participants who were in the self-disclosure or individuation conditions developed more favorable attitudes towards other out-group members (Study 1). In Study 2, decategorization or self-other comparison allowed group members to discover similarities between the self and members of the out-group, thereby reducing negative out-group memory. Interestingly, when we explored the processes underlying the generalization of prejudice reduction to the out-group (Study 3), we found that the affective component of personalization (i.e., empathy) emerged as a more robust predictor of prejudice reduction than self-other comparison and decategorization. In conclusion, these studies provide the first empirical evidence of the effects of the five components of personalization in reducing prejudice across different contexts and different experimental paradigms.
AB - In this paper, we report findings from a series of experimental studies investigating the role of five personalization-based strategies (individuation, self-disclosure, decategorization, self-other comparison, and empathy) on prejudice reduction. As anticipated, participants who were in the self-disclosure or individuation conditions developed more favorable attitudes towards other out-group members (Study 1). In Study 2, decategorization or self-other comparison allowed group members to discover similarities between the self and members of the out-group, thereby reducing negative out-group memory. Interestingly, when we explored the processes underlying the generalization of prejudice reduction to the out-group (Study 3), we found that the affective component of personalization (i.e., empathy) emerged as a more robust predictor of prejudice reduction than self-other comparison and decategorization. In conclusion, these studies provide the first empirical evidence of the effects of the five components of personalization in reducing prejudice across different contexts and different experimental paradigms.
UR - http://www.scopus.com/inward/record.url?partnerID=yv4JPVwI&eid=2-s2.0-84863225374&md5=5c816696cf1285cce6ff92c83a983596
U2 - 10.1177/1368430211434576
DO - 10.1177/1368430211434576
M3 - Article
AN - SCOPUS:84863225374
SN - 1368-4302
VL - 15
SP - 503
EP - 522
JO - Group Processes and Intergroup Relations
JF - Group Processes and Intergroup Relations
IS - 4
ER -