The global consumer

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationContemporary Issues in Marketing and Consumer Behaviour
PublisherElsevier Doyma
Pages197-211
Number of pages15
ISBN (Print)9780080943169
DOIs
Publication statusPublished - 17 Mar 2009

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business,Management and Accounting

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