The global consumer

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Contemporary Issues in Marketing and Consumer Behaviour
Publisher	Elsevier Doyma
Pages	197-211
Number of pages	15
ISBN (Print)	9780080943169
DOIs	https://doi.org/10.4324/9780080943169
Publication status	Published - 17 Mar 2009

ASJC Scopus subject areas

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