TY - JOUR
T1 - The gendered effects of effectuation
AU - Cowden, Birton
AU - Karami, Masoud
AU - Tang, Jintong
AU - Ye, Wenping
AU - Adomako, Samuel
PY - 2022/11/3
Y1 - 2022/11/3
N2 - Recent research has confirmed the positive role of effectuation in firm performance. We propose that bringing gender roles into the application of effectuation is important because of the alignment between gender expectations and effectual logics. Employing four samples collected with 990 entrepreneurs from emerging economies, we find that female entrepreneurs apply effectuation more effectively than male entrepreneurs, especially in countries with low gender inequality. Thus, this research suggests that investigating the adoption of effectuation through the lens of gender roles, along with gender power differences, provides an important window into understanding how female entrepreneurs can outperform male entrepreneurs.
AB - Recent research has confirmed the positive role of effectuation in firm performance. We propose that bringing gender roles into the application of effectuation is important because of the alignment between gender expectations and effectual logics. Employing four samples collected with 990 entrepreneurs from emerging economies, we find that female entrepreneurs apply effectuation more effectively than male entrepreneurs, especially in countries with low gender inequality. Thus, this research suggests that investigating the adoption of effectuation through the lens of gender roles, along with gender power differences, provides an important window into understanding how female entrepreneurs can outperform male entrepreneurs.
KW - effectuation
KW - gender
KW - performance
UR - http://www.journals.elsevier.com/journal-of-business-research/
U2 - 10.1016/j.jbusres.2022.113403
DO - 10.1016/j.jbusres.2022.113403
M3 - Article
SN - 0148-2963
VL - 155
JO - Journal of Business Research
JF - Journal of Business Research
IS - Part B
M1 - 113403
ER -
