‘The exploding plastic inevitable’: ‘Branding being’, brand Warhol & the factory years

Paul Hewer*, Douglas Brownlie, Finola Kerrigan

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

16 Citations (Scopus)
Original languageEnglish
Pages (from-to)184-193
Number of pages10
JournalScandinavian Journal of Management
Issue number2
Early online date15 Apr 2013
Publication statusPublished - Jun 2013


  • Branding being
  • Brand spaces
  • Sociocultural brands
  • Identity work

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