Abstract
This paper will highlight the need to consider the ethical implications of current trends in the entertainment industry where the balance has shifted from entertainment or artistic focus to mobilising film and television as marketing communications texts. We set our analysis in a historical perspective regarding the role of film and television in influencing behaviour and attitudes and considerations around the ethics of persuasion. We then look at developments in the contemporary film and television industries to highlight the need for ethical frameworks to govern developments in the entertainment industries. We specifically focus on developments in branded entertainment and algorithmic marketing to question contemporary taste making and the ethical implications implicit in these contemporary marketing practices.
| Original language | English |
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| Publication status | Published - 15 Apr 2024 |
| Event | 10th International Symposium on Marketing Ethics and Corporate Social Responsibility - University of Galway, Galway, Ireland Duration: 14 Apr 2024 → 16 Apr 2024 |
Conference
| Conference | 10th International Symposium on Marketing Ethics and Corporate Social Responsibility |
|---|---|
| Country/Territory | Ireland |
| City | Galway |
| Period | 14/04/24 → 16/04/24 |
Keywords
- marketing ethics
- branded entertainment
- advertising ethics
ASJC Scopus subject areas
- Marketing
