Abstract
The paper examines the effect of long-term health-related and short-term social and physical antismoking information on adolescents' beliefs about smoking. Findings from a UK school-based study Indicate that antismoking information about the short-term effects of smoking, such as cosmetic (e.g. yellow teeth and fingernails and smelly clothes) and fitness, have a greater impact on beliefs than long-term health-related information. The implications for the design of antismoking campaigns are explored.
| Original language | English |
|---|---|
| Pages (from-to) | 235-250 |
| Number of pages | 16 |
| Journal | International Journal of Advertising |
| Volume | 28 |
| Issue number | 2 |
| Publication status | Published - 1 Jan 2008 |